The Louis Vuitton label was founded...
Transcript of The Louis Vuitton label was founded...
• TheLouisVuittonlabelwasfoundedbyLouisVuittonMalletierin1854inParis,
producingflat-bottomtrunkswithtrianoncanvasmakingthetrunkslightweightand
airtight• In1987LouisVuittonmergedwithMoët
etChandonandHennessy,leadingmanufacturersof champagneandcognactoformtheluxurygoodsconglomerate.LouisVuittonbecameasubsidiaryof LVMH,the
world’sleadingluxurybrand• By1989LVhad130storesworldwide
• TheLouisVuittonBrandEssenceisaPotentSymbolof modernStyle.
• LouisVuittoncreatesinnovative,elegantandpracticalmodernluxurieswithquality.• It’sPersonalityisElegant,Practical,Prestige,Luxurious,Desirable,Stylish,Value-for-money,High-qualityandEver-
lasting.
• LouisVuittonhasasimpleyetstrongvisualstyle.
• ThebrandrevolvesaroundthefamousLVmonogramthatisplacedonallitsproducts.
• Theyareoneof thewealthybrands,thisisbroughtacrosswiththeirsleekwebsiteof slidingimageswithbeautifulphotographs.
• TheyhavecelebritiessuchasSeanConnerymodellingforthem.
• Theymarketforconsumerswhoarestylish,fashionable,andawareof designer’sbrandsandlookforqualityandaftersalesservices.
• Bright
• Seasonal
• InStyle
• Elegant
• Prestige
• Luxurious
• “IsThereAnyGreaterJourneyThanLove?”
• “SometimesHomeisJustaFeeling”• “AJourneyBringsUsFaceToFace
WithOurselves.”
Tagline’sof LVAdCampaigns
• TheLouisVuittonhasatraditionof excellenceandanunwavering
dedicationtoquality.Thattraditioncontinuestoday,keptalivebyalmost8,000dedicatedemployees,includingdesigners,craftspeople,watchmakers,leathersmiths,metalworkers,andavarietyof othercreativevisionaries.