The Lean Entrepreneur

Post on 16-Apr-2017

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Transcript of The Lean Entrepreneur

By EDGAR CHOWFIN

WHO IS THE LEAN ENTREPRENUERE?

Provide Assistance to right startups

The nextBig thing

Speed ofthe

internet

Ways Taught

differently

Build business

& provide value

LEAN STARTUP The Core

ValueHow to

market, sell and deliver it.

What Solution To Whom

VISION & CULTURE

It’s the driving

force

So what’s your driving force

Segment

Problem

Product

Technology

ALL THE FISHES IN THE SEA

CUSTOMER SEGMENT

CUSTOMER SEGMENT

VALUE PROPOSITION

CUSTOMER SEGMENT CHANNELSVALUE

PROPOSITION

CUSTOMER SEGMENT

CUSTOMER RELATIONSHIP

CHANNELSVALUE PROPOSITION

CUSTOMER SEGMENT

CUSTOMER RELATIONSHIP

CHANNELSVALUE PROPOSITION

REVENUE STREAM

CUSTOMER SEGMENT

CUSTOMER RELATIONSHIP

CHANNELSVALUE PROPOSITION

KEY RESOURCES

REVENUE STREAM

CUSTOMER SEGMENT

CUSTOMER RELATIONSHIP

KEY ACTIVITIES

CHANNELSVALUE PROPOSITION

KEY RESOURCES

REVENUE STREAM

CUSTOMER SEGMENT

CUSTOMER RELATIONSHIP

KEY ACTIVITIES

CHANNELSVALUE PROPOSITION

KEY RESOURCES

REVENUE STREAM

KEY PARTNERSHIP

CUSTOMER SEGMENT

CUSTOMER RELATIONSHIP

KEY ACTIVITIES

CHANNELSVALUE PROPOSITION

KEY RESOURCES

REVENUE STREAM

KEY PARTNERSHIP

COST STRUCTURE

How does LEAN help in

understanding the value stream?

BY EXPERMENTING

Create awareness

Product experience

Satisfaction Customer’s loyalty

HOW TO DEVELOP A LEAN

STATRTUP VALUE STREAM?

NOT?Or

WHEN THEY COMPLAIN.ASK ABOUT PRODUCT

THEY KNOW.

WHEN TO LISTEN TO

YOUR CUSTOMER.

WHEN THEY ASK

FOR FEATURES

WHEN THEY PRAISE YOU.

WHEN NOT TO LISTENYou have a disruptive innovation Cause massive change

lies outside expectation

VIABILITY EXPERIMENTTo test the critical aspects of the business model

before releasing

THE LANDING PAGE

CONCIERGE TEST

THE LANDING PAGE CONCIERGE TEST

• Your acquisition method• Your messaging,positioning and design

• Your value proposition

THE LANDING PAGE CONCIERGE TEST

Testing done in the

real world

Two things that come in mind during the test

• Is the problem solvable in

the real world

• Are customer willing to pay

for it

DATA’S DOUBLED-EDGED SWORD

A weapon of modern business.

But like a doubled edged sword.

Things kept in mind wile collecting data

• Focus on what moves your business• Actionable knowledge

THE VALLEY OF DEATHThe place where startups go to die

Situations

• Have a product but little customers• You have product and customers but no serious transactions• Have a solid product, some customers but no growth• Have limited number of paying customers

How to escape the valley of death?Prioritize the

segment Passionate customers Feature request, support need and feedback from customers

segment the customers

REAL VISIONARIES HAVE FUNNEL VISION

Lear

ning

's

valu

eCu

stom

er

Mar

ketin

g sale

Expe

rimen

ts

Just Do It