The Lean Entrepreneur Surfs
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Transcript of The Lean Entrepreneur Surfs
The Lean Entrepreneur Lean Startup Michigan May 17, 2012
Brant Cooper @BrantCooper
Patrick Vlaskovits @pv
You Are a Visionary.
NOT
You Are a Visionary.
“Should I put my beer down, bro?”
“A lot of people are focused on taking over the world… I really just want to create a really cool college directory product” -Zuck in 2005
A Disruptive Wave is Building
The last time, the world was re-shaped.
The Gilded Age
Railroads & telegraph were the disruptive technologies.
What does this future wave hold?
Volatility, Uncertainty, Opportunity.
New people creating
new value for new customers.
Frictionless Economy
The more connected we are, the more fragile.
The Tragic Irony
Lean Startups Surf Uncertainty
Customer Interaction & Segmentation
The Lean Entrepreneur
The Lean Entrepreneur
Viability Testing
The Lean Entrepreneur
Data & Actionable Metrics
Nanotechnology (Disruption) Music & Artist Development (Artists as MVPs)
Tech Startups (Early Adopters) Apparel & Ecommerce (Segmentation)
Finance & Investment (Disruption) Consumer Packaged Goods (Iteration)
Machine Vision (Customer Development)
The Lean Entrepreneur