Post on 15-Jan-2017
The Importance Of An Online Presence To
Support Physical Retail & How To Get Started
Source: Source: Deloitte Digital, “Navigating the New Digital Divide,” May 2015
Retailers whose business and
products are more visible online attract more customers into
their store.
It’s not just about online sales.
Source: Google 2014/15
Include your product or service catalogue on your website, even if you don’t sell
online
Online Supports Local Retail• 88% of consumers who search for a type of local business on a mobile
device call or go to that business within 24 hours - Google Mobile Movement Study, 2011
• 43% of internet searches performed today use a local keyword. 86% of those searches convert to a phone call or visit to the physical location - SE Leads
• 61% of searchers consider local results to be more relevant than standard search results - Resource.com
Include location-specific keywords in your website
content.
Set up Google My Business today.
Content Strategies
Online Marketing
Online Search
Online Sales
Mobile SalesSocial Media
Mailing Lists Store Website
Coupon Codes
One Day Deals
Online & offline channels can work together
Source: Google
A mobile-friendly website is a must.
Net Promoter Score• A good regular pulse for your
business.• Helps identify your happy customers.
Get them to write a review of your business on Google, which uses reviews as a means to rank your business in local search results.
How likely are you to recommend us to a friend?
http://www.asknice.ly currently has a free NPS survey plan which allows you to send 700 surveys over 14 days and then up to 3 a day after that.
Identify your promoters and invite them to endorse you
online.
Keep your website content fresh• You’ll have more satisfied customers.• Customers will have a reason to visit your site more often.• Google will rank you higher in search results. • Google will check your site more often.
Source: Institute for Local Self-Reliance
Support and get involved in buy-local initiatives.
Key TakeawaysRetailers whose business and products are more visible online attract more customers into their store. It’s not just about online sales.• Include your product or service catalogue on your website, even if you don’t
sell online.• Include location-specific keywords in your website content.• Set up Google My Business today.• A mobile-friendly website is a must.• Identify your promoters and invite them to endorse you online.• Use a DIY website platform and learn how keep it up to date. • Support and get involved in buy-local initiatives.