The human webOn online communities, social media, social networks and the difference between the threeClo Willaerts, 3 Jan 2009Guest Lecture @ KHLim, Lichtaart

Clo Willaerts?

Sanoma Magazines Belgium

http://www.bnox.be

brusselsgirlgeekdinner.be

Sanoma Magazines Belgium

Sanoma Magazines Belgium

1999: Cluetrain Manifesto•http://www.cluetrain.com/ •Markets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations.

• “Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.”

Definition: online community

An online community is a group of people with a common interest along with an online infrastructure that allows its members to create value for themselves and the group as a whole.

Examples: the wikipedia community, Limewire, groups/fan pages on Facebook, Quakenet, Runescape, Slashdot, Digg, Fark, Deviantart

Strong communities

www.zappybaby.be

“life stage” community

•pregnancy,

•birth,

•babies,

•toddlers.

The baby conspiracy 1/2

The baby conspiracy 2/2

Content: schisis

Definition: social media

Social media are the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

Examples: blogs, Flickr, twitter, Facebook, Youtube

Social media starfish

Decentralised publishing model

Power shift

The echo chamber

Money shift

The real reason

go where the consumers are:

social media websites

natural search results

search engine bots like social media!

Corporate policies

Air Force: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html

Intel: http://www.intel.com/sites/sitewide/en_US/social-media.htm

Humo blogs

Flair blogs

Content: the 1% rule (but that’s ok)

Zappybaby parent blogs

Zappybaby baby video’s

Definition: social networking services

Social networking services give users the tools to connect with each other and communicate.

Examples: Bebo, Facebook, Friendster, Habbo, Hyves, Last.fm, Linkedin, MySpace, Netlog, Orkut, Skyrock, tribe.net

Traffic (US)

Traffic (UK)

Traffic (Facebook, BE)

Facebook vs corporate 1/3

Facebook vs corporate 2/3

Facebook vs corporate 3/3

Online = real world = online

http://www.slideshare.net/TrendsSpotting/social-media-influencers-predictions-2009-by-trendsspotting-presentation?type=powerpoint

Humo fanpage

Humo group

Story group

Flair friend

What about Twitter?

Each day 5 to 10 thousand new people join Twitter.

Current estimates of total users top out around 5 million.http://cdnqa.hubteam.com/State_of_the_Twittersphere_by_HubSpot_Q4-2008.pdf

Twitter: BE

issues:

updates

following / followers

influence / authority

conversations

http://twitterfacts.blogspot.com/search/label/Belgium

Twitter

Thank you

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