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The Green RadarSustainable Technology & Design

Aditya Anupkumar / Andreas Kleinschmidt / Antonella Squadrito / Arturo Gutierrez / Giuseppe Bono / Guilherme Costa Alves|

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Network Strategy

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Platform

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Curation and Reblogging

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Online Presence

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Our First Post

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Organic Growth

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• Discoverable.

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• Discoverable. – “The Green Radar” – generic and specific at

the same time

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• Discoverable. – “The Green Radar” – generic and specific at

the same time–Machine Tags – “Environment”,

“Sustainability”, “Green” “Social Responsibility”

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• Discoverable.• Credible– Clean interface and brand design

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Font: Requiem, Hoefler, Frère & JonesColor: R: 0, G 147, B 29

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• Discoverable.• Credible– Clean interface and brand design– Presence on multiple platforms

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• Discoverable.• Credible.• Engaging– Sustainability Thought Leaders

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• Discoverable.• Credible.• Engaging– Sustainability Thought Leaders–Major Corporations

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Metrics

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12 KGroup A1-C

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3 KGroup A1-C

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• Google Analytics and AdWords

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1 KGroup A1-C

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15.5 KGroup A1-C

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36.35Group A1-C

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Questions?