THE FUTURE POWERED BY

STARTUPS

Jeremy BassetHead of Unilever Foundry

@JeremyBasset

PARTNERING IS IN OUR DNA

STARTUPS ARE INVENTING THE FUTURE

CHALLENGE: access to talent & tech

SOLUTION: foster and grow a collaborative ecosystem

RESULT: ongoing relevance & growth for Unilever, from startup to scaleup for entrepreneurs.

OUR PLATFORM FOR

COLLABORATING

OUR FRAMEWORK FOR

EXPERIMENTATION

ENABLING OUR BRANDS &

FUNCTIONS TO PIONEERfoundry.Unilever.com@UnileverFoundry

01 02

OUR FRAMEWORK FOR EXPERIMENTATION

The Brief The Pitch The Pilot The Partnership

03 04

THE JOURNEY IN NUMBERS

$20minvested

into pilots

100+startups

piloted

25+ brands

involved

48+ startups

being

scaled-up

MAGNUM & OLAPIC: UGC FOR MOBILE

Olapic help us harvest, optimise and manage socially generated content for the brand to then use on our social channels.

• 272% more impressions

• 10X click through rate

Digital Genius, the startup who created

AI-enabled ‘Chef Wendy’, is now

exploring many other opportunities to

power ChatBots across the company,

from callcentres to brands, we’re taking

learnings from our experience in South

Africa to turbo-charge other regions.

KNORR & DIGITAL GENIUS:AI ENABLED ENGAGEMENT

ALL GOOD PARTNERSHIPS ARE SYMBIOTIC

STARTUP EXCHANGE

ADVISORY BOARD MEMBERSSecure a senior Unilever leader to join your advisory board over an 18 month period.

STARTUP EXCHANGE PROGRAMHave a Unilever marketer join your team for 2 weeks to help sharpen your brand, craft your pitch, or support you as you navigate the Industry

foundry.unilever.com/mentorsAPPLY NOW:

THE NEXT BIG THING

PREVIOUS YEAR WINNERS

RelativeInsights

2014

2015

2016 ?

THE NEXT BIG THING

• Be awarded ‘The Next Big Thing’

• Showcase your tech at ad:tech London

• Pitch to Unilever leaders

• The chance for a US$50,000 pilot with Unilever

ad-techlondon.co.uk/tnbt

LET’S PARTNER

@UnileverFoundry Foundry.Unilever.com