January 2015

The Future of EcommerceTrends you should be watching

Retail. Accelerated.

www.brightpearl.com

Tom Bond Marketing & Partnerships Manager TheGenieLabGrainne Shaughnessy Marketing Executive Brightpearl

● Multichannel, omnichannel, integration, personalisation and curation - making sense of it all

● Which future ecommerce trends should you be thinking about?

● See how businesses are using better processes to be more efficient

Agenda & aims for today

What retail looks like now

“Selling through multiple channels is very important for Onya Innovations, being where our customers are, whatever the channel, is paramount.” Dan Brousson, Founder, Onya Innovations

Omnichannel - a buzzword?

How is it changing retail?

● Omnichannel is when multichannel start to merge

● Customers receive one seamless experience

● Bricks and mortar stores play a key role

Multiple channels merge

Bricks & mortar has a key role

Better connected physical stores

● Beaconing technology

● Digital shelves

● Social connectivity

Smarter physical stores

Beyond Stores

Requirements and challenges

● A consistent relationship across channels is the key

● Branding, pricing, integration

● No silos

How Mobile Marketing Will Drive Multichannel in 2015

International Data Corporation (IDC) expects that number of smartphone worldwide to increase to 1.4 billion in 2015.

● In the UK Black Friday 47% of sales were mobile in 2014.

● eMarketer estimates that 2014 mcommerce sales accounted for one-fifth of all retail online transactions

● Mobile Payments and Security

Responsive and apps

Same day delivery is game changing

● One hour delivery

● Click and collect

● Crowdsourced services

Personalised customer experience

● Increasing importance of retaining existing customers

● Understanding your customers is key

● Making use of all available data

● Predicting what customers will be interested in

Discovery

Curation

● Social proof

● Vloggers

● Pinterest

● Wanelo

The Future of Ecommerce

● Online will not supercede offline

● Mcommerce and an interactive strategy

● Technology centres on convenience

● Consumers will interact with media while shopping

● Personalized shopping experience

TheGenieLab & Brightpearl

● Multichannel retail management system

● Web developers specialising in ecommerce

Thank you for watching.

Retail. Accelerated.

TheGenieLab

wish@thegenielab.comwww.thegenielab.comUK: 0163 341 5364US: 305-762-0130

Brightpearl

hello@brightpearl.comwww.brightpearl.comUK: 0845 003 8935US: 877-838-9180