Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce
65
THE FUTURE OF RETAIL & ECOMMERCE HOW TO SURVIVE AND GROW IN THE ERA OF DISRUPTIVE INNOVATIONS
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Transcript of Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce
THE FUTURE OF RETAIL & ECOMMERCEHOW TO SURVIVE AND GROW IN THE ERA OF DISRUPTIVE INNOVATIONS
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
WELCOME TO THE DIGITAL WORLD
IN WHICH DISRUPTIVE TECH PLAYERS ARE SHAKING UP ALL INDUSTRIES
Alibaba // The Most Valuable Retailer Has No Inventory …
Facebook // World’s Most Popular Media Owner Creates No Content…
Uber // The World’s Largest Taxi Firm Owns No Vehicles…
Airbnb // World’s Largest House Provider Owns No Real Estate…
WELCOME TO THE DIGITAL WORLD
IN WHICH COINING THE TRENDS IS KEY
Baby Boomers // Store Loyalists Until Extinction…
Generation X // About EGOsystems…
Generation Y // Digital Narcissism Ego, Social Status, Selfie…
Generation Z // Hyper connected Digital Natives & Screenagers…
MADMEN
Without Tech & Data Mad Men Will Be Dead Men….
MATHMEN
Media Owners Masqueraded As Technology Companies…
Social1.0 Size Matters // I Have More Fans & Followers…
Social2.0 // Dark Social SoLoMo…
700 MILLION
500 MILLION
Wearable Tech // Looking For Killer Apps…
Wearable Tech // Now Airline’s Best Buddy…
Virtual Reality // Once The Gimmick For Gamers Only…
Virtual Reality // Now Retail’s Extended Digital Showroom…
IoT or the Internet of Everything // 50 Billion Connected Devices by 2020…
IoT Lifestyle Experience Stores // Curated Connected Products…
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
Blockbuster Bankrupt // The Netflix Effect...
More Stores Closing // Shake-out +25%...
Stores Move To Platforms // Etsy, Amazon, Alibaba..
Generation Y & Z // No Mobile, No Market…
NEW BUSINESS & MARKETING STRATEGYECOMMERCE STORE TRAFFIC
From Coffee to Lunch & Dinner Need for Growth and ARPU…
15% AT STARBUCKS PAYS MOBILE60% OF MOBILE PAYERS DO IT FOR LOYALTY BENEFITS
Open Innovation // Listen Trial, Loyalty, Advocacy…
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
On-Demand Products // Consumers In Control…
Shop Ahead // Online To Offline Real-time Stock View…
Digital Payments // Kill Check-out Gaining Invaluable Client Data….
HOW TO PULL CONSUMERS THROUGH OFFLINE & ONLINE RETAIL FUNNELS
TripAdvisor & Yelp Ratings // Retail’s Equivalent? Yup, Pinterest…
Nordstrom dept. stores US
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
Data-Driven Fitting Rooms // This Dress Is In Stock Too…
Big-Data & Beacons // Personalized Recommendations…
Beacons Connect Online, In-App and In-Store Experiences…
Omnichannel // The Holy Grail In Retail…
Data-Driven Integrated Digital Marketing Intelligence Platform…
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
Jeff Bezos // The Chosen One Adaptive, Predictive, ARPU…
Amazon // Robots & Drones Same Day & One Hour Delivery…
Founder Jack Ma Shows Alibaba’s New ‘Pay With A Selfie’ Technology…
Alibaba // Singles Day $9.3 Billion Sales…
Power Of Subscription Commerce // The Lure Of The Box…
SOCIAL3.0SEE LIKE BUY
Personalized Mobile Payments // SoLoMo Is Driving Retail Sales…
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
Go Big. Go Niche. Go Home Noah Build His Ark…
Mobile Next Gateway To Friends, Brands & Shopping!
Tech To Compete With Amazon’s & Alibaba’s…
Innovate or Die // Darwin Only Species Adaptable…
Close The Social Loop See, Like…and BUY!
Big-Data // Omnichannel Don’t Hate, Integrate!
CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
MY VISION ON THE FUTURE OF RETAIL
60
REVOLUTION IN MARKETING HABITS
BIGGERTHAN THE INTERNET
“INNOVATION DISTUINGUISHES BETWEEN A LEADER AND A FOLLOWER”
“OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD”
“BE NICE TO NERDS. WE WILL ALL END-UP WORKING FOR ONE”
THANK YOU. GRAZIE MILLE. MUCHAS GRACIAS.
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