Post on 12-May-2015
description
@MichaelGustmanTen Golden Rules
The Five Things Every PR
Professional Needs to Know
About Generating Attention on the
Internet
• How to cost effectively generate traffic to a website
• How to get a website ranked at the top of Google searches
• Web optimized press releases
• What’s trending now in Social Media
• Tools to impress the ‘cool kids’
Recent MediaBusiness Journal
The Five Things Every PR
Professional Needs to Know About
Generating Attention on the
Internet
@MichaelGustmanTen Golden Rules
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
#1 You can measure ROI…to the penny
Pay Per ClickSponsored Link
Position #2
Pay Per Click
Advanced PPC Landing pages and Conversion
Landing Page Performance + 44%
#1 You can measure ROI to the penny
#2 Own More Real Estate
Pay-Per-Click Search ‘Advertising’
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Highlight textCopy into Word
Docment
Target 250 – 1000 words per
page
TenGoldenRules.com Meta tags match content
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
Directory links Business.comPage Rank
7/10
Second Click Link Strategy
#2 Although Internet
Advertising is not
Expensive. SEO is Free!
#3 GUS – Google Universal Search, add video, images
Bill Marriot’s Blog
#3 GUSUnfortunately Not Gustman
#4 Web Optimized PR Select 3 target phrases
Add to site first
Link to Press Release page from a blog, ping on RSS Feed
Track Results
#4 Web Optimized Press Releases
• Selecting keywords• Adding to your site first• Building links• Sending release
#5 Social Media
about facebook
Facebook passes Yahoo
Free Tools You Can Use
1. Try 1 thing today!
2. Please ‘pay-it-forward’– InternetMarketingClub.org – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides…F/U
The Five Things Every PR Professional Needs to Know About Generating
Attention on the Internet
Michael Gustman www.TenGoldenRules.com 561-620-9121
Michael@TenGoldenRules.com@michaelgustman
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?eNewsletters
What is TenGoldenRules.com?New Program Launch Strategy
1. Try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides…F/U
The Five Things Every PR Professional Needs to Know About Generating
Attention on the Internet
Michael Gustman www.TenGoldenRules.com 561-620-9121
Michael@TenGoldenRules.com@michaelgustman