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Leveraging on PR to get investors attention by brandnow.asia
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How to leverage on PR to get investors’ attention
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Transcript of Leveraging on PR to get investors attention by brandnow.asia
LOGO
How to leverage on PR to get investors’ attention
Some brands we work with…
LOGO
About Brand Now& what we do
Established in 2008, Brand Now is a boutique marketing and public relations company with in-depth experience serving multinationals and local companies in Thailand. Our focus is below the line and our aim is to create memorable communications’ campaign for your brand.
KS
How to get
noticed!
LOGO
• Basic Press Kit Online:Update company's
websitePost all recent press
releases and corporate profile
• Include high resolution images & screenshots
• Get coverage in publications that are consumed by your potential investors
Media RelationsGet prepared
LOGO
Process/Business Plan
• Stories about the founder’s experience, insights and past achievements
• Company’s vision, mission and plans
• Company’s success, milestone, awards
Media RelationsStory telling
LOGO
Highlight your products and services
• What is unique about your product or service?
• What problem are you solving?
• Demonstration
• Include client testimonials and case studies
LOGO
Networking & engaging the community
• Join chamber of commerce and other organizations
• Participate in speaking events
• Monitor and comment on online forums and articles related to your business. Investors are on lookout for new development and innovation.
LOGO
Show off your team
• Investors are keen to invest in people and technology
• Investors look for teams with experience, focus and goals
• Show past experience, discipline and how everyone is working well together. Share results of your work.
• Share your team members’ qualifications, especially if they come from a top company in a similar field or if they’ve had success before.
• Share your company culture
LOGO
Who are your mentors?• Talk about your accomplishments and also be open
about your failures & weaknesses - investors want to know everything about you!
• Who are your mentors?
• What have they taught you?
• How will you change?
