Post on 21-Aug-2015
The Firma ModelSociomedia UXSF 2015 Summer by J Hobbs
eBoy (Shop.eboy.com)
http://robotechmacross.wikia.com/wiki/Robotech_(Macross)_Wiki
http://www.sarna.net/wiki/
MechWarrior:_The_BattleTech_Role_Playing_Game
http://www.mlit.go.jp/kankocho/cruise/detail/029/index.html
http://where-is-frank.blogspot.hk/2013/06/lost-in-translation.html
http://betterologist.net/departures-score-1-against-sappy-emotionalism
Studio Ghibli - http://www.superbwallpapers.com/anime/studio-ghibli-characters-36913/
Murakami - http://flavorwire.com/newswire/haruki-murakami-to-
start-an-advice-column
http://www.roughguides.com/best-places/2015/top-10-cities/
http://travel.aarp.org/destinations/south-africa/johannesburg/
http://lonandsusan.blogspot.hk/2011/12/jacaranda-trees-are-beautiful-and-cover.html
http://mostbeautifulplacesintheworld.org/?p=3676
http://livemag.co.za/featured/style-diary-run-jhb/
http://anthonybila.tumblr.com/page/55
http://sartists.blogspot.hk/2012/09/johannesburg-street-style.html
Photo by Tegan Bristow
Photo by Tegan Bristow
Photo by Tegan Bristow
Photo by Tegan Bristow
Photo by Tegan Bristow
Photo by Tegan Bristow
Photo by Tegan Bristow
Photo by Tegan Bristow
The need for a new information architecture
Information is all around us, in both physical and digital domains.
However the entry into the information age, and more importantly the information economy, has meant that what was previously hidden or in the background has become foregrounded.
And the world in general (not just business) is struggling to come to terms with this.
This is how I try explain it:
Pierre Bourdieu
Habitus…[the] lifestyle, the values, the dispositions and expectation of particular social groups that are acquired through the activities and experiences of everyday life…the habitus could be understood as a structure of the mind characterized by a set of acquired schemata, sensibilities, dispositions and taste. The particular contents of the habitus are a complex result of embodying social structures—such as the gender, race, and class discrimination […] - that are then reproduced through tastes, preferences, and actions for future embodiment…
Science, religion, history… all these contain the hidden information architectures of the Habitus.
Information architectures in the Habitus:
• Emerge as self-organising systems • Orient around areas of knowledge (or topics) • Provide nodes for exchange and the interpretation of information • Develop identity over time and facilitate shared practice and
collective learning • Develop bodies of knowledge and associated storage for this
knowledge over time • Apply social means of validating new knowledge for inclusion • Contain values important to the community • Intersect with other adjacent information architectures
http://picshype.com/quantum-physics-background-images
http://www.thinglink.com/scene/507850277529845760
And perhaps most importantly, they present themselves, when well established, as ‘reality’.
Three important points relate to our discussion today:
1. We understand these information architectures semantically2. We live in a time where these information architectures
interlock with adjacent architectures3. Such that we are presented by a world of fractured semantics
And businesses have their own information architectures that interlock with other architectures
Lastly,
When change, driven from shifts in the use of information effect our world, we tend to be unprepared.
Owusu-Ankomah (http://www.theroot.com/photos/2011/07/london_african_art_scene_photos.html)
Unless you have a trained eye, its very hard to see this stuff.
And therefore it’s hard to understand what’s going on, how to respond to change and how to make choices.
What does this mean for design?
USER EXPERIENCE DESIGN OR
USER CENTERED DESIGN
USER CENTERED DESIGNOR
HUMAN CENTERED DESIGN
DT SD UX
WHY DOES THIS MATTER?
Susan Sontag (http://www.jameslomax.com/words/399/susan-sontag)
Annie Liebowitz (https://heseesfashion.wordpress.com/2015/05/30/annie-leibovitz/)
You will get the answers you want from the questions you ask.
DT SD UX
How do people make payments
online?
DT SD UX
How do people make payments?
How do people make payments
online?
DT SD UX
How (and why) do people bank?
How do people make payments?
How do people make payments
online?
…because users don’t make the distinctions between digital and non
(and many others things) in the way that we do.
ASSUMPTIVE DESIGN
The limits to HCD
Complexity arises when we adopt a humanistic approach (that situates design problems in society) and when we start to remove assumption.
This complexity is an important challenge to address in contemporary design practice.
We lack
…tools to assist in initial problem framing
We lack
…tools to assist in initial problem framing…‘big picture’ models that appreciate unexpected stakeholders
We lack
…tools to assist in initial problem framing…‘big picture’ models that appreciate unexpected stakeholders…tools for a broad critique of design
We lack
…tools to assist in initial problem framing…‘big picture’ models that appreciate unexpected stakeholders…tools for a broad critique of design…and models to assist in tracing design solutions back to problem framing
Without models to assist us with this complexity we are at risk.
1. A faulty framing will result in a faulty solution2. This can result in lengthy, and costly iteration, as we stumble
blindly for the solution3. HCD (and UCD) emphasise the user, the business and the
context of use however other stakeholders exist that can impact framings and solutions
4. Critique without a broad view, suffers the same challenges as the previous points
RESEARCH IDEATION PROTOTYPING
RESEARCH IDEATION PROTOTYPING
A MODEL FOR RESEARCH A MODEL FOR CHANGE A MODEL FOR CRITIQUE
The Firma Model: A meta-framework
Common areas of exploration:
The userThe businessThe marketplaceThe context of use (environment)
Foreground
Middle ground
Background
The userThe businessThe marketplace
Context of use (environment)
Areas of concern
Areas of concern
Immediate areas of concernContextual areas of concern
Paradigmatic areas of concern
Areas of concern
Immediate areas of concernThe organisation, users, the marketplace and legacy
Contextual areas of concernThe environment (physical and technological) and society
Paradigmatic areas of concernEconomy, politics, culture and history
The userThe businessThe marketplaceLegacy
EnvironmentSociety
PoliticsEconomicsCultureHistory
IMMEDIATE AREAS OF CONCERN
CONTEXTUAL AREAS OF CONCERN
PARADIGMATIC AREAS OF CONCERN
TOP DOWN INFLUENCE
WHERE IMMEDIATE AND PARADIGMATIC FACTORS PLAY OUT I.E. IN THE SPACES WHERE SOCIETY EXISTS
BOTTOM UP INFLUENCE
USERS, ORGANISATION, MARKETPLACE,
LEGACY
ENVIRONMENT &
SOCIETY
POLITICS, ECONOMICS, CULTURE& HISTORY
USERS, ORGANISATION, MARKETPLACE,
LEGACY
ENVIRONMENT &
SOCIETY
POLITICS, ECONOMICS, CULTURE& HISTORY
IMMEDIATE CONCERNS
CONTEXTUALCONCERNS
PARADIGMATIC CONCERNS
}
USERS, ORGANISATION, MARKETPLACE,
LEGACY
ENVIRONMENT &
SOCIETY
POLITICS, ECONOMICS, CULTURE& HISTORY
NARROW AND DEEP INFLUENCE
MEDIUM INFLUENCE
BROAD AND SHALLOW INFLUENCE
The model for research
The model for research
This provides the information architecture of
the problem-ecology:
- Build a relational logic between factors to
‘tell the story’ of the problem
- Acknowledges assumption
- We look for paradox, conflict and
contradiction
The model for strategy
The model for strategy
This provides the information architecture of
the solution-ecology:
- Why is the problem a problem? And for
whom?
- It is the ‘theory for change’
- It is synthetic, not analytical in nature
- It provides the framing for ideation
The model for critique
The model for critique
- Knowing which areas are of concern focuses
where we should look for impact
- Conventional methods for assessing impact
and measuring change can be used in
conjunction
- We seek UNINTENDED CONSEQUENCES
It provides traceability, sustainability and accountability
Thank you
www.firma-design.com
Artist: Marc Erusmas