The Facebook News Feed Algorithm

Chad Wittman News Feed Consultant at Socialbakers

@chadwittman

What is the algorithm called?

The algorithm formerly known as

“EdgeRank”

Signal vs Noise

Where did it come from?

How does it work?

●  Many input signals ●  Artificial intelligence ●  The “new” newspaper

approach

What is it like for a small business?

●  It’s a grind ●  There are no shortcuts ●  Facebook uses “newspaper” analogy,

more true than ever

What is it like for a small business?

●  Organic Reach is around 3% ●  Viral Reach is biggest value-add

o  How Sharable is your content? o  Uplift of 100x is attainable

§  5k Fans → 500k Reach

How can a small business succeed?

1. Be thoughtful of sharable content 2. Post, Learn. Post, Learn … 3. Content that does well transcends

algorithms

What does the future hold?

What does the future hold?