The Facebook Attraction Formula

Facebook Attraction FormulaClark T. Bell - Social Media Club Salt Lake City - 8/14/13

@cl@CLARKTBELL Facebook Attraction Formula

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February 2004

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Facebook, Inc. Is all grown up

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Think of Facebook as a vehicle to serve your content

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Facebook’s Adoption Rate and Growth is here for SMB’s. “Kool-Aid is drunk”

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Facebook = Customer AcquisitionAcquiring customers is now the

#1 objective of SMB's using

Facebook.

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But, how do I acquire

customers on Facebook?

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By using the Facebook Attraction Formula!

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Facebook Attraction Formula

1. Identify and segment your demographics 2. Create quality and shareable content3. Develop a post strategy that will dominate the

newsfeed4. Run contests, events, promotions, etc.5. Run geo-targeted Ads

1. Sponsored Stories2. Ads3. Boost Posts

6. Dive into Facebook insights

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Identify and Segment Your Demographics

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LEGO-IA LocationEducationGenderOccupationInterestsAge

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Research with Open Graph Search

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Casual Fans vs. Committed FansCasual Fan -Like gated to your business page-”Brand active” not “Brand Loyal” - Casual Fans love to hear “exclusive”, “Savings”, “Discount”, “Offer”- and “Fans Only”

Committed Fan-Enjoy your brand that’s why they have “liked” you-Need to be kept happy with tips, news, contests and news-They love it when you practice gratitude- Committed Fans love to hear “We appreciate You”, “Thank You”- “We Love our Fans”

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Create Quality and Shareable Content

What gets shared?

What gets seen?

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FACT: Social is Visual

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These caught my eye!

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Create Quality and Shareable Content Three Takeaways

1. Photos get 39% more interaction2. Shorter posts get 23% more interaction. *Keep below 250 characters.3. Question posts get 100% more comments

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Create Quality and Shareable Content This is social, SO BE SOCIAL! Use softer keywords, they resonate better.

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Create Quality and Shareable Content Remember, Not all engagements are created equal!

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Examples of content with high sharing

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Post Strategy

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Post StrategyBefore you ever invest anytime in a post, ask yourself these 6 Q’s

1. What value am I adding?2. How am I making this post unique?3. What can I write that will make people read and share this post?4. How can I make this even more interesting?5. Does this reflect our brand’s values6. Is this good for our business?

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Post Strategy

http://www.quicksprout.com/2013/07/29/the-anatomy-of-a-perfect-Facebook-post/

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Post Strategy

When is the best time to post on Facebook?

Early Morning?

During Work (9 AM – 5 PM)?

Between work and dinner?

After dinner (TV Time)?

Bedtime?

Weekends?

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Post Strategy

The best time to post on Facebook is when your audience will see it.

This is going to be unique to you and your business.

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Post Strategy

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Post StrategyUse Facebook Insights to find out when your fans are online

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Post StrategyUse Facebook Insights to find out what have been your best posts

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Post Strategy

http://allfacebook.com/wise-metrics-page-posts-shelf-lives_b123278

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Post StrategyEdgerank is Officially Dead!

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Post Strategy

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Post Strategy

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Post Strategy

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Run Contests, Events, Promotions

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Run Contests, Events, Promotions

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Run Facebook Advertisements

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Three Types of Facebook Advertising to use:

Display Ads

The Facebook Attraction Formula

Business

Transcript of The Facebook Attraction Formula

ATTRACTION s JUDGMENTS OF ATTRACTION ARE ONGOING s JUDGMENTS OF ATTRACTION MAY INVOLVE: –Social Attraction –Physical Attraction –Task Attraction.

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