The Facebook Attraction Formula

Facebook Attraction FormulaClark T. Bell - Social Media Club Salt Lake City - 8/14/13

@cl@CLARKTBELL Facebook Attraction Formula

#SMCSLC


#SMCSLC

February 2004


#SMCSLC


#SMCSLC

Facebook, Inc. Is all grown up


#SMCSLC

Think of Facebook as a vehicle to serve your content


#SMCSLC


#SMCSLC

Facebook’s Adoption Rate and Growth is here for SMB’s. “Kool-Aid is drunk”

Copyright 2013 BIA/Kelsey. All Rights Reserved.


#SMCSLC



#SMCSLC


Facebook = Customer AcquisitionAcquiring customers is now the

#1 objective of SMB's using

Facebook.


#SMCSLC

But, how do I acquire

customers on Facebook?


#SMCSLC

By using the Facebook Attraction Formula!


#SMCSLC

Facebook Attraction Formula

1. Identify and segment your demographics 2. Create quality and shareable content3. Develop a post strategy that will dominate the

newsfeed4. Run contests, events, promotions, etc.5. Run geo-targeted Ads

1. Sponsored Stories2. Ads3. Boost Posts

6. Dive into Facebook insights


#SMCSLC

Identify and Segment Your Demographics


#SMCSLC


LEGO-IA LocationEducationGenderOccupationInterestsAge


#SMCSLC


Research with Open Graph Search


#SMCSLC



#SMCSLC


Casual Fans vs. Committed FansCasual Fan -Like gated to your business page-”Brand active” not “Brand Loyal” - Casual Fans love to hear “exclusive”, “Savings”, “Discount”, “Offer”- and “Fans Only”

Committed Fan-Enjoy your brand that’s why they have “liked” you-Need to be kept happy with tips, news, contests and news-They love it when you practice gratitude- Committed Fans love to hear “We appreciate You”, “Thank You”- “We Love our Fans”


#SMCSLC



#SMCSLC

Create Quality and Shareable Content

What gets shared?

What gets seen?

Why?


#SMCSLC


FACT: Social is Visual


#SMCSLC


These caught my eye!


#SMCSLC

Create Quality and Shareable Content Three Takeaways

1. Photos get 39% more interaction2. Shorter posts get 23% more interaction. *Keep below 250 characters.3. Question posts get 100% more comments


#SMCSLC

Create Quality and Shareable Content This is social, SO BE SOCIAL! Use softer keywords, they resonate better.


#SMCSLC

Create Quality and Shareable Content Remember, Not all engagements are created equal!


#SMCSLC


Examples of content with high sharing


#SMCSLC

Post Strategy


#SMCSLC

Post StrategyBefore you ever invest anytime in a post, ask yourself these 6 Q’s

1. What value am I adding?2. How am I making this post unique?3. What can I write that will make people read and share this post?4. How can I make this even more interesting?5. Does this reflect our brand’s values6. Is this good for our business?


#SMCSLC

Post Strategy

http://www.quicksprout.com/2013/07/29/the-anatomy-of-a-perfect-Facebook-post/


#SMCSLC

Post Strategy

When is the best time to post on Facebook?

Early Morning?

During Work (9 AM – 5 PM)?

Between work and dinner?

After dinner (TV Time)?

Bedtime?

Weekends?


#SMCSLC

Post Strategy

The best time to post on Facebook is when your audience will see it.

This is going to be unique to you and your business.


#SMCSLC

Post Strategy


#SMCSLC

Post StrategyUse Facebook Insights to find out when your fans are online


#SMCSLC

Post StrategyUse Facebook Insights to find out what have been your best posts


#SMCSLC

Post Strategy

http://allfacebook.com/wise-metrics-page-posts-shelf-lives_b123278


#SMCSLC

Post StrategyEdgerank is Officially Dead!


#SMCSLC

Post Strategy


#SMCSLC


#SMCSLC

Run Contests, Events, Promotions


#SMCSLC

Run Facebook Advertisements


#SMCSLC


Three Types of Facebook Advertising to use:

Display Ads

Sponsored Stories

Post Promotions


#SMCSLC



#SMCSLC


Display Ads


#SMCSLC


Display Ads

-Display size is 100px x 72px

-Text can only comprise of 20% of ad (FB wants EVERYTHING to be visual)


#SMCSLC


Display Ads

Run a Like Gate Offer or Promo


#SMCSLC


Display Ads


#SMCSLC

Run Facebook AdvertisementsSponsored Stories


#SMCSLC

Run Facebook AdvertisementsSponsored Stories

Create campaigns:

1.Page Like Sponsored Story – Similar Pages and Interests2. Page Like Sponsored Story – Lookalike Audience


#SMCSLC



#SMCSLC


Killer Content + Dialed-In Promotion = Victory


#SMCSLC

Dive Into Insights


#SMCSLC


#SMCSLC

Let’s Connect:

Social:@clarktbellLinkedin.com/in/clarktbellWeb:www.biograss.comwww.clarktbell.comwww.clutchfuse.com

http://www.biograss.com/

http://www.clarktbell.com/

The Facebook Attraction Formula

Business

Transcript of The Facebook Attraction Formula