The Effects of Social Media At Work

- Facebook added 100M users in 9 months. Other media to reach 50M… 38 years

3 years

4 years

-25% of searches on top 20 brands are links to user-generated content

-78% of users trust peer recommendations (14% trust ads)

-Facebook would be 3rd largest country (400M….and growing)

-Facebook crossed Google’s US traffic last month

-There are 5,508 social media sites on the Internet

- Users spend 17:03 minutes on an average on social media sites

- One-way communication- Consumer doesn’t have a voice- No interaction with customer

- Two-way communication- Interact, engage and listen to customer- Consumer’s voice counts

“We have anoffer. Pleasemake apurchase”

“Let’s collaborate”

“I have a need”

Social Media MarketingTraditional/Offline Marketing

LinkedIn (Members)

Participate in discussions and Q&A

Publish events on LinkedIn

Add industry news feeds to the group

Integrate your SlideShare account with

LinkedIn

- Facebook (Fans)- Integrate applications- Include RSS feeds into fan-page- Create custom tabs- Repost comments by other users.- Use Facebook ads to promote fan page.

Twitter (Followers)- Use twitter tools to identify key influencers- Get listed on twitter lists- Follow key influencers- Use hash tags to increase brand visibility

YouTube (Subscribers)- Upload quality videos at regular frequency- Create play-lists – specific to a product- Reciprocal subscription, subscribe to otherpeoples videos and get them to subscribeback