Subgenres: Alternative Metal, Death metal, Doom metal, extreme metal, glam metal, gothic metal, groove metal, industrial metal, neo-classical metal, nu metal, power metal, speed metal, symphonic metal, thrash metal, traditional heavy metal, viking metal, funk metal, metalcore

• Appeared during the beginning of the 1980’s• Sound: slow tempo, low tuned guitars, a very heavy sound,

lyrics evoke senses of dread or impeding doom.• Other bands include: Pentagram, Saint Vitus, Candlemass• Strongly influenced by “Black Sabbath”

– Songs like: http://www.youtube.com/watch?v=akt3awj_Ah8– http://www.youtube.com/watch?v=VDQZIWHqUug

• Influences other genres such as: gothic metal, stoner metal, drone metal and sludge metal

Skyline: includes other bands recorded in the magazine. The change of colours here draws attention to it so people will read these bands and hopefully be interested if they weren't interestedin the main band.

Masthead: the very notorious KERRANG! Title found on every kerrang magazine.Slogan: “LIFE IS LOUD” a very fitting slogan for a metal music magazine.

Main Image: a close up shot with very exposing light may indicate to the reader that something will be uncovered, combined with the eye contact with Ville Valo and the reader suggests the article may reveal something personal. The smoke may convey danger or mystery. Anchorage Text: “HIM” the name of Ville Valo’s band is in a very noticeable font so that people who are fans of HIM will recognise this.

Cover Mount: includes free posters like all kerrang magazines which could be expected by regular readers.

ANALYSIS

“The Look”Rough music for rough people.

Metal music is known for its violent concerts. You will see the audience moshing, screaming and crowd surfing.

DOOM METAL“Mood Board”