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Chris HowardVP, Distinguished Analyst
Chief of Research@chrishoward88
The Disruptive ImpactOf The Nexus of Forces
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
‘It’s the first time that a company [Burberry] is
blurring the lines between physical and digital.’
Angela Ahrendts, former CEO of Burberry, now heading Apple’s retail operations
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Jeffrey ImmeltCEO, GETalking about his company's“Industrial Internet" initiative in 2012
‘The ability to marry real-time customer data with real-time performance data of our products — to me that's the holy grail in our business.’
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Overview
• The Nexus forces (Information, Mobile, Cloud, Social) remain top priorities for CIOs
• The Nexus of Forces applies to people inside and outside the organization, in multiple roles
• Many emergent Nexus of Forces scenarios involve the Internet of Things
• The Nexus of Forces is the platform for the Digital Business
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
#GartnerSYM
Where are we now?
Nexus of Forces 2014
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Nexus of ForcesConvergence and mutual reinforcement
Driven by human behavior
Amplifies human behavior
Creates new opportunities for engagement
Engagement creates new business opportunities
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
2009 2010 2011 2012 20130123456789
10111213141516
CIO Technology Priorities 2009-13
Analytics and BIMobileCloudCollaborationCIO Ranking
recession
Gartner introduces "Nexus of Forces" at
Symposium 2011
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
2014: CIO Technology Priorities
Ranking Based on How Many CIOs Cited Each as a Top-Three New Spending Priority for 2014
Exploitthe New
Renovate the Core
15
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Analog Web E-Business D-Marketing D-Business Autonomous
FocusBuild
relationships that drive business or lower cost
Extend relationships into
new markets/ geographies
Transform sales channel into a
global medium to drive efficiencies
Exploit Nexus to drive greater
efficiency
Extend potential customers from people to things
Smart, semi-autonomous things
become the primary ‘customer’
Outcomes Optimize relationships
Extend relationships
Optimize channels.
Optimize interactions
Build new business models
Maximize retention of and relationships
with things
Entities
Disruptions Emerging technologies
Internet and digital
technologies
Automationof business operations
Deeper customer relationships,
analytics
Creation of
new value and new nonhuman
customers
Smart machines and things
as customers
Technologies CRM CRMWeb
EDIMobile
BIBig DataSocial
Sensors3D printing
Smart machines
RoboticsSmarter machines
Automation
The Journey to Digital BusinessPost NexusPre NexusPre Web
Business
People
Business
People
Business
PeoplePeople
Business
People
Things
Business
People
Things
Change of Kind Change of Degree
10
Disruption
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Disrupts
• Networks, transactions- Our relationship with “things”- Among Individuals, organizations
• The distinction between physical and virtual• Privacy and security• Traditional IT-controlled solution delivery
Gartner for Technical Professionals
Disruption: Networks and Transactions
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Human Behavior
• They participate in value relationships
• They expect those relationships to be based on "knowing"
• One person's "OK" is another person's "Creepy"
• They are mostly irrational
Psychographics
Clickstreams
Sentiment Analysis
Text Mining
Text Mining
Location
Proximity to Friends
Buying Patterns
Preferences
Aversions
Life Events
Financial Habits
Health Data
Search Habits
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Person
BusinessThings
Customer
BusinessThings
Observation + Mediation = Value
Digital Value Network
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Powering the Walmart.com Search
Polaris
Text Analytics
Sentiment AnalysisClickstream
Transactions
10% to 15% increase in online shoppers
completing a purchase
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Information: From Descriptive to Prescriptive
Human Input
Data DecisionPredictiveWhat will happen?
DiagnosticWhy did it happen?
DescriptiveWhat happened?
PrescriptiveWhat should I do?
Analytics
Action
Decision Automation
Decision Support
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Sourcing Information Broadly
Operational Enterprise "Dark Data"
Public Commercial
Social MediaEconomic
Population
Contracts
Credit
Weather
Transactions
Monitoring
Sensor
Sentiment
Network
Industry
Correlations and patterns from disparate, linked data sources yield the greatest insights and transformative
opportunities
Reports
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Personal Cloud:Moving Beyond Personal Computing
PersonalPr
ofes
sion
al
Community
Family
SchoolSchedule
Tax Info.NewsSports
Standings E-gov.
ShoppingSchool
EmailRSSMemories
Music
Hobbies
FinancialInfo.
Banking
Banking
Broad-band
Cell
Wi-Fi
TV CalendarMemories
MedicalFinancialHome
Security
IM EmailPersonalRecords
Corp.Archives
Training
Pro
duct
ion
Dat
a
MeetingRecords
Work at
Home
CorpApps
Benefits
Conferencing
VoIP
LAN
Wi-Fi
Cell
FacebookTwitter
SMS
ContentServices
Comms.Devices
Your Digital Life
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Quantified Self
Doctor?
Trainer?
Insurance Company?
29
Gartner for Technical Professionals
Disruption: Security and Risk Management
What the IoT Means for Security – Dispersion of Infrastructure Building Blocks
32
Dispersion
What the IoT Means for Security – Cloud and Mobile Inevitability
33
Accelerated Adoption
34
When fridges attack…
Proofpoint Uncovers Internet of Things (IoT) Cyberattack
http://www.proofpoint.com/about-us/press-releases/01162014.php
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
#GartnerSYM
Disruption: Physical and Virtual
35
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Human Behavior
• People are mobile• They spread their
experience over a constantly shifting array of devices
• They expect context-aware delivery of "experiences"
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39
Insert Yelp Monocle slide
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Smart Components
Hey!
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Hey!
Collaborative Asset Management
OEM
Engineering
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$500,000
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Collaborative Asset Management
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#GartnerSYM
Disruption: Traditional IT
45
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Let's do this Nexus thing!
No way! Too risky!
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Let's do this Nexus thing!
The benefit outweighs the risk!
Just do it. Go around IT if necessary!
New Sources of Value Related to IT
• Digital Business
• Remote work and mobile drives technology needs
• Demand for great customer experience
• Ecosystem of players
• Business directed choice driving innovation
Technology understanding is becoming a business skill
Invent new work practices
Focus on individual and personalization
Thinking like a broker
Dynamic collaboration and participation are essential
49*Source: Gartner March 2013 “Field Research Summary: The Changing IT Career”
Seven Essential Qualities
1. Be outcome oriented — outcome must become more important
2. Participate and have a participative culture
3. Be advisors and influencers
4. Be openly experimental and enable innovation
5. Be knowledgeable, yet remain open to many perspectives
6. Encourage autonomy within a known context
7. Be adaptable and always learning
Source: Gartner March 2013 "Field Research Summary: The Changing IT Career"
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Work Toward the New Hybrid Role: Hybrid IT Is an Opportunity
Liaisons with business leaders
Forges relationships
Builds and manages
private cloud
Maintains the traditional IT environment
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
In Summary, the Nexus of Forces
• Introduces new business opportunities• Is a platform for engagement with external and
internal parties• Increasingly incorporates the Internet of Things• Is the platform for Digital Business• Requires a shift from “IT as Builder” to “IT as
Broker”
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research
• Transform Your Business With the Nexus of ForcesChris Howard, and others (G00262353)
• Maverick* Research: Ethics Are at the Center of the Nexus of Forces Frank Buytendijk, Jay Heiser (G00256392)
• Nexus Forces Fuel the Engagement InitiativeJeffrey Mann, Matt Cain, Chris Howard (G00254938)
• Talent on the Digital Frontier: New Capabilities, Built Out Quickly, Will Dominate Digital BusinessDiane Morello (G00257633)
• Agenda Overview for Digital Business, 2014Jorge Lopez and others (G00260349)
For more information, stop by Gartner Research Zone.
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Nexus Document Collections
• Nexus document site:http://www.gartner.com/explore/special-reports/research/2565218#foundations
• Gartner search string: http://www.gartner.com/search/research/sort?sortType=rel&sortDir=desc
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