The Dirty Data Dilemma

Post on 15-Feb-2017

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Transcript of The Dirty Data Dilemma

Returns

Re-sends

7 Cher

7 Cherry Close, London, E17 9LJ

7 Cherry Blossom Close, London, N13 6BQ

7 Cherry Tree Drive, London, SW16 2PE

7 Cher

7 Cherry Close, London, E17 9LJ

7 Cherry Blossom Close, London, N13 6BQ

7 Cherry Tree Drive, London, SW16 2PE

Learn more at www.PCApredict.com

Trust PCA Predict to improve:

http://www.PCApredict.com

http://www.PCApredict.com

Tech Bazaar - Checkout

Online conversion rates

Customer experience Data for futuremarketing

The Dirty Data Dilemma

Adam, Head of Ecommerce for ‘The Gadget Emporium’, is horrified with the cart abandonment rates in their online checkout.

“I need to

find a way to

reduce cart

abandonment”

Meanwhile ...

Betty, Head of Customer Service, needs to reduce call times…

…improve the data in their CRM……and minimise social media complaints about addresses not being recognised.

“We need to fix

this dirty data

and keep our

customers

happy!”

And over in

Logistics

Joe is frustrated with his budget being impacted… …by too many returns and re-sends

“Wouldn’t it be great if we

could check customers

addresses BEFORE the

parcels get sent?!”

Adam, Betty and Jo set up a meeting and discover their competitor, ‘Tech Bazaar’, uses a service called Capture+ from PCA Predict they all exclaim...

“This is handy!”

A tool that verifies international customer addresses

speeds up data entry and is great for user experience

Adam goes online to see what he can find out…

“Looks like it

will work on our

ecommerce site

and our CRM

system… …and they

also have data

cleansing ”

Drag and drop interface

Rapid uploads and templates for fast set-up

Dirty data analysis

Returns full and completed addresses

Betty is delighted to see her team are already taking less customer complaints…

Joe’s teams are handling less returned mail…

Adam has seen a 19% increase in conversion rates online!

@gadgetemporium Does anything your

company do work? Your website doesn't

even recognise MY postcode! Sort it out!

Works internationally

Multichannel capability

Returns residential and business addresses

Data partners include:

@regularguy

*actual tweet, names changed to protect identity

Capture+ Facts

Cleanse+ Facts

The boss agrees it’s a perfect solution and gives the go-ahead

The next month...