Post on 12-Jul-2020
More than 300,000 copies in print!
The DC Super Hero Girls line of original graphic novels introduces an exciting universe of heroic storytelling, featuring DC’s most powerful and
diverse lineup of female characters.
Written by Shea Fontana • Illustrated by Agnes GarbowskaTM and © DC Comics
“Perfect for younger readers.” —A.V. Club
9781401282561 • TR • $9.99/$13.50 • Ages 6-12 • Grades 3-7 • 5/7/2019
DC SUPER HERO GIRLS: SPACED OUT
“A neat entry
point into the world of
comic books for
new audiences.”
—io9
“A youthful twist
on popular
characters.”
—Los Angeles
Times
DC SUPER HERO GIRLS: FINALS CRISIS
Written by Shea Fontana Art by Yancey Labat
9781401262471 • TP $9.99 • Now Available
DC SUPER HERO GIRLS: SUMMER OLYMPUS
Written by Shea Fontana Art by Yancey Labat
9781401272357 • TP $9.99 • Now Available
DC SUPER HERO GIRLS: HITS AND MYTHS
Written by Shea Fontana Art by Yancey Labat
9781401267612 • TP $9.99 • Now Available
DC SUPER HERO GIRLS: PAST TIMES AT SUPER HERO HIGH
Written by Shea Fontana Art by Yancey Labat
9781401273835 • TP $9.99 • Now Available
DC SUPER HERO GIRLS: DATE WITH DISASTER
Written by Shea Fontana Art by Yancey Labat
9781401278786 • TP $9.99 • Now Available
DC SUPER HERO GIRLS: SEARCH FOR ATLANTIS
Written by Shea Fontana Art by Yancey Labat
9781401283537 • TP $9.99 • On sale 10/2/18
DC SUPER HERO GIRLS: OUT OF THE BOTTLE
Written by Shea Fontana Art by Agnes Garbowska 9781401274832 • TP
$9.99 • On sale 8/7/18
Trade Marketing (Pre-Publication)
• Advertising campaign • Publishers Weekly front cover, Shelf Awareness, Goodreads, American Booksellers Association, NetGalley,
Bookish, DOGO Books, Booklist, School Library Journal, Kirkus, and Baker & Taylor and Ingram • 3,000 copy ARC print run • Sales kit distribution including ARCs, lithographs, bookmarks, tote bags, shelf-talkers and more! • ABA White Box & Red Box mailings • Extensive library and academic marketing
• Resources web page launch for librarians, educators and buyers • LibraryCons nationwide • Announcement at ALA Midwinter 2018 • ALA Annual 2018
• Book Buzz, PopTop and Graphic Novels stage programming featuring Shea Fontana• Shea Fontana book signing events • Spaced Out sampler distribution
• NCTE (National Council of Teachers of English) booth • Spaced Out galley & Spring 2019 DC Books for Young Readers catalog distribution
• Events• 10 city tour
• Including bookstore signings, school visits and library events• ABA Winter Institute, BookExpo, BookCon and SCIBA
Publicity & Media
• New York Times exclusive announcement on February 4, 2018 • Author interviews & national publicity campaign • Trade publicity campaign including Kirkus, Booklist, Publishers Weekly, School Library Journal, Library Journal and The Horn
Book Review • Middle grade blog tour
Consumer Marketing (On Publication)
• Advertising campaign• Major online media advertising campaign• TV advertising and book trailers
• Book promotion trailer on YouTube and DOGOBooks• Goodreads campaign
• Massive word-of-mouth influencer campaign & early reader review campaign • Events
• YALLFest & YALLWest• Barnes & Noble B-Fest
• Social media & digital marketing • Hub pages & newsletter program launch for DC Ink and DC Zoom
• Newsletters featuring behind-the-scenes updates from Shea Fontana• Dedicated social media accounts for DC Zoom and DC Ink
FOR OTHER INQUIRIES, please contact Ailen Lujo with DC Marketing at: Ailen.Lujo@dcentertainment.com.
FOR ORDER INFORMATION, please contact your Penguin Random House Publisher Services rep at:(800) 733-3000, or csorders@randomhouse.com.
MARKETING PLANS