The DC Super Hero Girls line of original graphic novels ... · novels introduces an exciting...

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M o r e t h a n 3 0 0 , 0 0 0 c o pie s in p ri n t ! The DC Super Hero Girls line of original graphic novels introduces an exciting universe of heroic storytelling, featuring DC’s most powerful and diverse lineup of female characters. Written by Shea Fontana Illustrated by Agnes Garbowska TM and © DC Comics “Perfect for younger readers.” —A.V. Club 9781401282561 TR $9.99/$13.50 Ages 6-12 Grades 3-7 5/7/2019 DC SUPER HERO GIRLS: SPACED OUT “A neat entry point into the world of comic books for new audiences.” —io9 “A youthful twist on popular characters.” Los Angeles Times DC SUPER HERO GIRLS: FINALS CRISIS Written by Shea Fontana Art by Yancey Labat 9781401262471 • TP $9.99 • Now Available DC SUPER HERO GIRLS: SUMMER OLYMPUS Written by Shea Fontana Art by Yancey Labat 9781401272357 • TP $9.99 • Now Available DC SUPER HERO GIRLS: HITS AND MYTHS Written by Shea Fontana Art by Yancey Labat 9781401267612 • TP $9.99 • Now Available DC SUPER HERO GIRLS: PAST TIMES AT SUPER HERO HIGH Written by Shea Fontana Art by Yancey Labat 9781401273835 • TP $9.99 • Now Available DC SUPER HERO GIRLS: DATE WITH DISASTER Written by Shea Fontana Art by Yancey Labat 9781401278786 • TP $9.99 • Now Available DC SUPER HERO GIRLS: SEARCH FOR ATLANTIS Written by Shea Fontana Art by Yancey Labat 9781401283537 • TP $9.99 • On sale 10/2/18 DC SUPER HERO GIRLS: OUT OF THE BOTTLE Written by Shea Fontana Art by Agnes Garbowska 9781401274832 • TP $9.99 • On sale 8/7/18

Transcript of The DC Super Hero Girls line of original graphic novels ... · novels introduces an exciting...

Page 1: The DC Super Hero Girls line of original graphic novels ... · novels introduces an exciting universe of heroic storytelling, featuring DC’s most powerful and diverse lineup of

More than 300,000 copies in print!

The DC Super Hero Girls line of original graphic novels introduces an exciting universe of heroic storytelling, featuring DC’s most powerful and

diverse lineup of female characters.

Written by Shea Fontana • Illustrated by Agnes GarbowskaTM and © DC Comics

“Perfect for younger readers.” —A.V. Club

9781401282561 • TR • $9.99/$13.50 • Ages 6-12 • Grades 3-7 • 5/7/2019

DC SUPER HERO GIRLS: SPACED OUT

“A neat entry

point into the world of

comic books for

new audiences.”

—io9

“A youthful twist

on popular

characters.”

—Los Angeles

Times

DC SUPER HERO GIRLS: FINALS CRISIS

Written by Shea Fontana Art by Yancey Labat

9781401262471 • TP $9.99 • Now Available

DC SUPER HERO GIRLS: SUMMER OLYMPUS

Written by Shea Fontana Art by Yancey Labat

9781401272357 • TP $9.99 • Now Available

DC SUPER HERO GIRLS: HITS AND MYTHS

Written by Shea Fontana Art by Yancey Labat

9781401267612 • TP $9.99 • Now Available

DC SUPER HERO GIRLS: PAST TIMES AT SUPER HERO HIGH

Written by Shea Fontana Art by Yancey Labat

9781401273835 • TP $9.99 • Now Available

DC SUPER HERO GIRLS: DATE WITH DISASTER

Written by Shea Fontana Art by Yancey Labat

9781401278786 • TP $9.99 • Now Available

DC SUPER HERO GIRLS: SEARCH FOR ATLANTIS

Written by Shea Fontana Art by Yancey Labat

9781401283537 • TP $9.99 • On sale 10/2/18

DC SUPER HERO GIRLS: OUT OF THE BOTTLE

Written by Shea Fontana Art by Agnes Garbowska 9781401274832 • TP

$9.99 • On sale 8/7/18

Page 2: The DC Super Hero Girls line of original graphic novels ... · novels introduces an exciting universe of heroic storytelling, featuring DC’s most powerful and diverse lineup of

Trade Marketing (Pre-Publication)

• Advertising campaign • Publishers Weekly front cover, Shelf Awareness, Goodreads, American Booksellers Association, NetGalley,

Bookish, DOGO Books, Booklist, School Library Journal, Kirkus, and Baker & Taylor and Ingram • 3,000 copy ARC print run • Sales kit distribution including ARCs, lithographs, bookmarks, tote bags, shelf-talkers and more! • ABA White Box & Red Box mailings • Extensive library and academic marketing

• Resources web page launch for librarians, educators and buyers • LibraryCons nationwide • Announcement at ALA Midwinter 2018 • ALA Annual 2018

• Book Buzz, PopTop and Graphic Novels stage programming featuring Shea Fontana• Shea Fontana book signing events • Spaced Out sampler distribution

• NCTE (National Council of Teachers of English) booth • Spaced Out galley & Spring 2019 DC Books for Young Readers catalog distribution

• Events• 10 city tour

• Including bookstore signings, school visits and library events• ABA Winter Institute, BookExpo, BookCon and SCIBA

Publicity & Media

• New York Times exclusive announcement on February 4, 2018 • Author interviews & national publicity campaign • Trade publicity campaign including Kirkus, Booklist, Publishers Weekly, School Library Journal, Library Journal and The Horn

Book Review • Middle grade blog tour

Consumer Marketing (On Publication)

• Advertising campaign• Major online media advertising campaign• TV advertising and book trailers

• Book promotion trailer on YouTube and DOGOBooks• Goodreads campaign

• Massive word-of-mouth influencer campaign & early reader review campaign • Events

• YALLFest & YALLWest• Barnes & Noble B-Fest

• Social media & digital marketing • Hub pages & newsletter program launch for DC Ink and DC Zoom

• Newsletters featuring behind-the-scenes updates from Shea Fontana• Dedicated social media accounts for DC Zoom and DC Ink

FOR OTHER INQUIRIES, please contact Ailen Lujo with DC Marketing at: [email protected].

FOR ORDER INFORMATION, please contact your Penguin Random House Publisher Services rep at:(800) 733-3000, or [email protected].

MARKETING PLANS