The Customer Experience Imperative: A Contact Center Leader's Boot Camp for Surviving in the New...

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The Customer Experience Imperative: A Contact Center Leader's Boot Camp for Surviving in the New Economy - The customer experience reigns supreme when it comes to driving new revenue growth and attaining, growing and retaining customers. This webinar explores agent engagement and the latest techniques in transforming contact center workers into strategic brand ambassadors for your organization. Customer experience guru Bruce Temkin and OpenSpan's Anna Convery discuss the newest challenges across industries and how organizations are empowering agents to become critical assets in building a world-class customer-centric enterprise.

Transcript of The Customer Experience Imperative: A Contact Center Leader's Boot Camp for Surviving in the New...

The Customer Experience Imperative: A Contact Center Leader’s Boot Camp for Surviving in the New Economy

2013 Webinar Series – Time with the Experts

The Customer Experience Imperative: A Contact Center Leader’s Boot Camp for Surviving in the New Economy

What to Expect Today

• Introduction

• Employee Engagement: Maximizing Your Critical Assets

• Q & A

2

Meet the Speakers

3

Bruce TemkinManaging Partner and Customer

Experience Transformist

The Temkin Group

Anna ConveryEVP, Strategy

OpenSpan

© 2006-2013 by OpenSpan, Inc. All rights reserved.

30,000,000

$120,000,000,000

120,000,000

Sources: ILO, US Bureau of Statistics, Benchmark Portal

© 2006-2013 by OpenSpan, Inc. All rights reserved.

$525,000,000,000

Global Investment in Hourly Transactional Workers

Copyright © 2013 Temkin Group. All rights reserved.

Prepare for new age contact centers…

Copyright © 2013 Temkin Group. All rights reserved.

Prepare for new age contact centers…

• Multi-channel conversations, not just phone calls • Enable journeys, not just transactions • Measure customer success, not just interaction costs • Blend with self-service, not just deflect calls • Predict needs, not just respond to requests • Gain business insight, not just analyze interactions• Evolve based on feedback, not just survey customers

Copyright © 2013 Temkin Group. All rights reserved.

Prepare for new age contact centers…

• Multi-channel conversations, not just phone calls • Enable journeys, not just transactions • Measure customer success, not just interaction costs • Blend with self-service, not just deflect calls • Predict needs, not just respond to requests • Gain business insight, not just analyze interactions• Evolve based on feedback, not just survey customers

What does this mean for agents?

Copyright © 2013 Temkin Group. All rights reserved.

Prepare for new age contact centers…

• Multi-channel conversations, not just phone calls • Enable journeys, not just transactions • Measure customer success, not just interaction costs • Blend with self-service, not just deflect calls • Predict needs, not just respond to requests • Gain business insight, not just analyze interactions• Evolve based on feedback, not just survey customers

What does this mean for agents?

Engage agents, not just hire people

Copyright © 2013 Temkin Group. All rights reserved.

Engaged employees are valuable assets

Base: 2,456 U.S. consumers employed in for-profit organizationsSource: Employee Engagement Benchmark Study, 2013

Make a recommendation about an improvement that can be made in your company

Recommend that a friend or relative apply for a job within your company

Do something that is good for your company even if it is not expected of you

Stay late at work if something needs to be done after your normal workday ends

20%

10%

34%

37%

59%

64%

70%

87%

Highly en-gaged employ-ees

Disengaged employees

Copyright © 2013 Temkin Group. All rights reserved.

Customer experience leaders have more engaged employees

Base: 2,456 U.S. consumers employed in for-profit organizationsSource: Employee Engagement Benchmark Study, 2013

34%

66%

CX worsethan competitors

Highly / moderately engaged em-ployees

Less engaged employess

75%

25%

CX significantly betterthan competitors

Copyright © 2013 Temkin Group. All rights reserved.

Engagement by size of company

Base: 2,456 U.S. consumers employed in for-profit organizationsSource: Employee Engagement Benchmark Study, 2013

Copyright © 2013 Temkin Group. All rights reserved.

Engagement by age of employee

Base: 2,456 U.S. consumers employed in for-profit organizationsSource: Employee Engagement Benchmark Study, 2013

Copyright © 2013 Temkin Group. All rights reserved.

Engagement by organizational level

Base: 2,456 U.S. consumers employed in for-profit organizationsSource: Employee Engagement Benchmark Study, 2013

Large Financial Services

6-Month ROI

Agile Agent Desktop: 14,000 Agents

Results:• Agile agent desktop + automations deployed within 90 days• Decreased training times• Increased cross-sell by 20 percent

Leading U.S. Wireless Carrier

$18 million projected savings

14,000 Agents

Monthsto Deploy4 9 Reduced Each

Call By seconds

© 2006-2013 by OpenSpan, Inc. All rights reserved.

Q & A

© 2006-2013 by OpenSpan, Inc. All rights reserved.

Time with the Experts – Future Episode

DATE EPISODE TOPIC

November 14 Emerging Strategies for Driving More Profitable Customer Relationships

www.openspan.com/2013webinars

© 2006-2013 by OpenSpan, Inc. All rights reserved.

If you would like more information, feel free to send us an email or give us a call.

info@openspan.com

US/Canada: +1 (678) 527-5400, (877) 733-1136UK: +44 (0) 207 043 3573India: +91 80 40300 780

www.openspan.com

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