The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10...

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Tuesday’s Tips & TacticsThe Content Marketing Sales Funnel

The Content Marketing Sales Funnel

Barriers to Content Consumption

• Privacy

• Time

• Work

• Money

• Topic

• Inbox

Campaign Structure

The Role of Lead Nurturing (email, SMS, social, dynamic)

• Automated Lead Qualification

• Lead Warmer

• Lead Scoring

• Accelerate Customer Acquisition

• Reduce Churn

And. . .

The Role of Lead Nurturing (email, SMS, social, dynamic)

Delivering the right content

To the right person

On the right channel

At the right time

The Content Marketing Manifesto

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The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10...

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Transcript of The Content Marketing Sales Funnel [Episode 14] - Tuesday's Tips & Tactics: Inbound Marketing in 10...

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