The Content Lifecycle: How to Create and Share Content Your Readers Will Love Janet AronicaHead of MarketingShareaholic

Ginny SoskeyMarketing ManagerShareaholic

Hi! I’m Janet.

Head of MarketingShareaholic

Hey! I’m Ginny.

Marketing Manager

Shareaholic

Meet Jay.

CEO/Founder Shareaholic

5

February 2008 June 2009

2008 Mozilla Firefox Extension Award

Nights and weekendsto early growth

1 MILLIONdownloads

Browser Tools

Shareaholic

TODAY

Browser extension downloads

2 MILLION

publishers

Source: Civilized Caveman Cookinghttp://civilizedcavemancooking.com

200,000Publishers

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2,500 +Developers

accessing our Share API

300,000,000people each month

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+ +

For context: That’s more than Germany, France & the United

Kingdom combined.

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Shareaholic is the 4th largest country in the world.

Humble beginnings?

Humble beginnings?

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Strugglefest.

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We learn from our publishers.

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1 Brainstorm

Write

Optimize

2

3

Promote4

Analyze5

Overview

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1 Brainstorm

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Friends don’t let friends post without a plan.

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Analytics

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Consume the content you want to create.

Photo courtesy of D Sharon Pruitt Photo credit: Bakerella

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Leverage current events

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EditorialCalendar

http://bit.ly/SHRedcal

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2 Write

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Your headline is your first impression.

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• Urgent• Useful• Unique• Specific

Great headlines

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Headlines vs. Page Titles

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• State a problem• Popular phrase• Numbers

Great introductions

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Lists work.

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PredictableVoice

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Be a visual storyteller.

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3 Optimize

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On-page SEO

Off-page SEO

• Keyword research/targeting

• Headlines• Page titles• Image file

names• Meta

description

• Linkbuilding• Guest blogging• Social media• Ad words

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Source: SEOmoz http://mz.cm/y2MX7d

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All-in-One SEO Pack

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Brand your visuals

Source: PB Fingershttp://www.pbfingers.com/

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• PicMonkey• Shareaholic Chrome

Pinterest Extension

Tools:Optimize

forPinterest

http://bit.ly/SHRPintools

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Not your Twitter account

Funky page title

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Optimized for Twitter!

Sweet page title!

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Page TitleFeatured Image

Meta Description

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It might not be love

at first sight.

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Link to old content

Source: How About We http://howaboutwe.com

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Relatedcontent

Source: Guilty Kitchen http://guiltykitchen.com

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4 Promote

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33%

ReferralTraffic

Where does traffic come from?

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Why do you share?

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Where should you share?

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AFFINITY

WEIGHT+ TIME DECAY

EDGERANK

49 Source: http://www.whatisedgerank.com/

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Timeline Tips

&Tricks

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Join the #conversation.

Twitter Chat Schedule: http://bit.ly/UlKN6Q

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Make the most of your time by scheduling posts.

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Twitter

Tips &Tricks

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Inspirational, curated photos

41% of adult internet users curate photos or videos online.1

1Source: http://pewinternet.org/Reports/2012/Online-Pictures.aspx

Pinterest is the fourth largest traffic source in the world.

Get visual

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Get down to the basics.

Pin Share

BoardCollection of Pins

RepinReblog, Retweet

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What should you do now?

Complete Presence

Network Optimize

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Sharing is caring.

Photo courtesy of Milena Mihaylova

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5 Analyze

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Metrics: The intelligence you need to take your blog to the next level.

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(But don’t get lost in the data jungle.)

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Shareaholic Content Analytics

http://bit.ly/SHRanalytics

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For more product and installation information, visit Shareaholic.com/publish

ers

Thank you!

• @JanetAronica• @gsosk• @Shareaholic• Shareaholic.com