@JenniferMcClure� unbridledtalent.com�

THINK DIFFERENTLY �

"There’s a natural linkage between HR and Marketing. Taking advantage of that give and take helps ensure that HR has the right access to great marketing concepts and techniques to drive engagement within the employees - just as marketing can take advantage of the talent within the organization to help sell its products and services.” ��

Scot Marcotte – Managing Director of Talent & HR Solutions, Buck Consultants �

RESEARCH � SOCIAL PROOF�

BRANDING � ENGAGEMENT�

Customer Acquisition�

Talent Acquisition�

RESEARCH �

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Job Seeker Research Process:��

70% - Run a Google Search��

55% - Check out the Company website��

48% - Read information/news about the Company online��

48% - Ask friends and family about the Company��

40% - Search ratings sites such as Glassdoor, Yelp, etc.��

40% - Check out the Company’s Facebook presence��

36% - Follow the Company on Twitter �SOURCE: CareerBuilder/Inovera Poll Data�

Only 4% of job seekers start their job search with a specific company in mind�

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Per month!�SOURCE: Indeed.com�

SOCIAL PROOF�

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59% of job seekers agree that what is said by others is more important in how they form an opinion about a company than what a company says about itself.

SOURCE Careerbuilder/Personified survey June 2010 �

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70% of job seekers agree that positive posts from Fans or Followers on a company’s social media site would make them more likely to apply for a job at that company.

BRANDING �

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26 getajobgram.com�

ENGAGEMENT�

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WHY IT’S IMPORTANT�

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“People who visited Racker Talent before applying for a job were 65% more likely to be successful than those whose 1st port of call was the career site or ATS.”��

Michael Long – Former Head of Culture Branding, Rackspace�

NEXT STEPS… �

THANK YOU!�Jennifer McClure�

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unbridledtalent.com��

@JenniferMcClure�