Post on 27-Jan-2015
description
- Jeroen van Geel -
THE CHILDISH WASHER & THE HAPPY WEBSITE
The power of product personality
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BUT THERE IS A PROBLEM
And it’s mainly our fault!
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Design patterns
Information architecture
Outlines Wireframes
Usability Personality
Storytelling
Meaning
Why product personality?
USERS
· Users automatically attribute human behavior to everything around them;
· Products with the right personality attributes to the self-image.
Personality facts
· Undiluted personalities are preferred over complicated ones;
· Flaws add to the believability of a personality;
· We judge in the first moment
· People prefer like-minded personalities;
People prefer like-minded personalities
Linus!
Max!
Personality facts
Why product personality?
BUSINESS
· It can make a commodity stand out;
· It makes it possible for users to start a relationship with the product and brand.
DESIGNERS
· We are forced to think beyond function;
· We can approach the product as if it would interact with us, which helps to design the details.
USERS
· Users automatically attribute human behavior to everything around them;
· Products with the right personality attributes to the self-image.
WELCOME BRANDING
We need you in our life
Johnny loves you!
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Risk-taking, competitive, irreverent, overwhelmingly consumed by sport, professional
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Product personality
Product personality
Product personality
Product personality
Brand personality
COME ON, WE WANT
EXAMPLES Or we’ll fall asleep
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Personal, confident, fun & complete
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Authoritative, moody, reserved
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Humorous, friendly, easy going and still a clear message
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More to explore
www.fabrique.nl www.johnnyholland.org
Jeroen van Geel jeroeng@fabrique.nl linkedin.com/in/jeroenvangeel @jeroenvangeel
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