The Leading Monetization Platform for Publishers

Digiday Publishing Summit | 9.18.2014 !

State of the Industry Report The Changing Landscape of Mobile Video Advertising

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• Founded in 2007/Acquired by Facebook in 2014

• 6B impressions monthly • Over 150 employees world-wide • Ad server and yield management • Cross-platform video advertising • 100% aligned with the sell-side • Video-first with largest ecosystem

of video advertising technology integrations

About LiveRail

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Survey Objectives• Understand roadblocks • Provide insights to help sales teams • Streamline programmatic advertising

solutions

Survey Breakdown• 28 questions • Over 300 brand and publisher

professionals • All levels of organization

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Why are there so many different video ad formats?

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64% of brand/agency respondents anticipate spending up to 30% more on video ads in the next year.

Key Takeaway #1:

What are the brands buying today and why?

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17.5

35

52.5

70

Percent of brands buying

In-stream Interstitial

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17.5

35

52.5

70

Percent believing standardization has been reached

In-stream Interstitial

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Custom ad units make it difficult for brands to optimize ROI across different apps

Key Takeaway #2:

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Who will we turn to for standardization?

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Addressing brand/agency concerns will help you sell more video inventory.

Key Takeaway #3:

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Michael Wright !

Mobile Publisher Development !

Michael.Wright@LiveRail.com