The Changing Landscape of Mobile Video Advertising presentation by LiveRail at DPS, 9/18/14
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The Leading Monetization Platform for Publishers
description
Michael Wright from LiveRail's presentation from Digiday Publishing Summit on September 18, 2014.
Transcript of The Changing Landscape of Mobile Video Advertising presentation by LiveRail at DPS, 9/18/14
The Leading Monetization Platform for Publishers
Digiday Publishing Summit | 9.18.2014 !
State of the Industry Report The Changing Landscape of Mobile Video Advertising
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• Founded in 2007/Acquired by Facebook in 2014
• 6B impressions monthly • Over 150 employees world-wide • Ad server and yield management • Cross-platform video advertising • 100% aligned with the sell-side • Video-first with largest ecosystem
of video advertising technology integrations
About LiveRail
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Survey Objectives• Understand roadblocks • Provide insights to help sales teams • Streamline programmatic advertising
solutions
Survey Breakdown• 28 questions • Over 300 brand and publisher
professionals • All levels of organization
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Why are there so many different video ad formats?
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64% of brand/agency respondents anticipate spending up to 30% more on video ads in the next year.
Key Takeaway #1:
What are the brands buying today and why?
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17.5
35
52.5
70
Percent of brands buying
In-stream Interstitial
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17.5
35
52.5
70
Percent believing standardization has been reached
In-stream Interstitial
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Custom ad units make it difficult for brands to optimize ROI across different apps
Key Takeaway #2:
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Who will we turn to for standardization?
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Addressing brand/agency concerns will help you sell more video inventory.
Key Takeaway #3:
