Post on 24-Jan-2015
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The Changing Face of Philanthropy
Jocelyn HarmonMarketing for Nonprofits
Where are we now?
1,280,739U.S. Nonprofits
Welcome to fundraising 2012 style!
What’s a nonprofit to do?
3 Trends to Watch
1. Donors are looking for you online!
$20,000,000,000+Online Giving in 2010
And it’s growing!
Major donors give online
But it’s still only a slice of the pie
BE STRATEGIC
Step 1: Your website is your home base
Step 2: Build a great email list
Which List Would You Sign Up For?
1. Collect email addresses on your website
2. Leverage offline communications
E-mail ask on a direct mail reply or insertSeparate mailing – postcard or PURL mailings
and events!
3. Engage in online advocacy
Engage in online advocacy
4. Get found in Search
Organic Results
Paid Ads
5. Do a list swap or chaperoned email
6. Leverage social networks
Mobile
6,200,000,000The number of cell phone
subscriptions in 2012
Mastering Mobile – 3 Options
• Text to Give• Smart phone apps• Mobile Websites
Questions for you?
• What are your online fundraising goals? • How can you use technology to raise more
money, acquire new donors and retain the ones you have?
• What is your staff capacity for managing new media?
• Do you have the basics in place, i.e. is your website and email list up to snuff?
2. Your Donors are Fundraisers!
Razoo
Rally
Causes
Wealthy School Revolution
Questions for you
• Who are your donor fundraisers?• How are you enabling your best fundraisers to
raise funds for you?• How are you staying connected to these
evangelists for your cause who are connected to each other but aren’t connected to you?
3. Donor’s want to Personalize Their Giving Experiences.
Donor’s Choose
Care2
Global Giving
Oxfam Unwrapped
Questions for you
• How are you personalizing the giving experience for your donors by giving them options for how they express their generosity?
• How are you drawing your donors closer to you by making them feel like the special, valuable and unique individuals they are?