AFP NC - The Changing Face of Philanthropy
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The Changing Face of Philanthropy Jocelyn Harmon Director of Nonprofit Services, Care2
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This presentation provides an overview of four important trends that are changing the face of philanthropy in the U.S..
Transcript of AFP NC - The Changing Face of Philanthropy
The Changing Face of Philanthropy
Jocelyn HarmonDirector of Nonprofit Services, Care2
Thank you Rachel
Where are we now?
1,046,719U.S. Nonprofits
Welcome to fundraising 2011 style!
What’s a nonprofit to do?
4 Trends to Watch
1 - Embrace the changing demographics of our country.
Yet, we’re not a diverse sector
Susan G. Komen for the Cure
Get to know the Millenials
Learn how different age groups give.
Focus on women!
The Girl Effect
Women Give More Than Men
Women control 51.3% of wealth
Questions for you?
• What are you doing to respond to the demographic shifts shaping your city, state, and county?
• Specifically, what are you doing to connect with– people of color, – young people – and women philanthropists?
2. Embrace technology and leverage it for giving – STRATEGICALLY!
$20,000,000,000+Online Giving in 2010
And it’s growing!
Major donors give online
But it’s still only a slice of the pie
% of Total Giving
BE STRATEGIC
Your website is your home base
Social networks
Google+
Mobile
5,000,000,000The number of cell phone
subscriptions in 2010
Mastering Mobile – 3 Options
• Text to Give• Smart phone apps• Mobile Websites
Questions for you?
• What are your online fundraising goals? • How can you use technology to raise more
money, acquire new donors and retain the ones you have?
• What is your staff capacity for managing new media?
• Do you have the basics in place, i.e. is your website and email list up to snuff?
3. Embrace social giving.
Charity: Water
Causes
Your Cause
Questions for you?
• How are you building a network of volunteer fundraisers for your organization?
• How are you enabling your best fundraisers to raise funds for you?
• How are you staying connected to these new evangelists who are connected to each other but might not be connected to you?
4. Personalize, personalize personalize.
Donor’s Choose
Care2
Global Giving
Oxfam Unwrapped
Questions for you?
• How can you personalize the giving experience for your donors by giving them options for how they express their generosity?
• How can you draw them closer to you by making them feel like the special, valuable and unique individuals they are?
