Post on 14-Dec-2014
description
@helenhammondwww.elephantcreative.co.uk
What?!You mean a website won’t do it?
The changing face of communications
@helenhammondwww.elephantcreative.co.uk
The problem…
@helenhammondwww.elephantcreative.co.uk
The changing face
@helenhammondwww.elephantcreative.co.uk
How is this relevant?
• 100 million people• 40%• 75%• 78% • 20% • 3.5 million people• 23 million people• 50%
@helenhammondwww.elephantcreative.co.uk
• Listening and monitoring• Education• Interactive healthcare• Cost-effective• Crisis tools• Accessibility• Sales and/or marketing• Communicating…• Relationships…• “An online outlet for connecting
people”
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
The golden rules
1. People2. The marketing toolbox 3. Know where you’re going and with
whom4. Two ears, one mouth5. The destination is important6. Show me, tell me, involve me
@helenhammondwww.elephantcreative.co.uk
And, your point is?
There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?
Robert Francis Kennedy
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
@helenhammondwww.elephantcreative.co.uk
Don’t be restricted by what I’ve said… make it work for
you.