The CCA Leading By Design Fellows Program

Post on 13-May-2015

1.790 views 3 download

Tags:

description

Further probing the intersections of design, business, and innovation, swissnex San Francisco hosts a presentation on the new executive curriculum from the California College of the Arts (CCA), the Leading By Design Fellows Program.

Transcript of The CCA Leading By Design Fellows Program

LEADCHANGE YOUR FUTURE YOUR CAREER YOUR LIFE YOUR WORLD

SUSTAINABLE MEANINGFUL PROFITABLE INNOVATIVE

SUSTAINABILITY

BUSINESS

DESIGN

SUSTAINABILITY

BUSINESS

DESIGN

SUSTAINABILITY

BUSINESS

DESIGN

EXPERIENCE

SUSTAINABILITY

BUSINESS

DESIGN

EXPERIENCE

MEANING

Leading by Design Fellows

Design Thinking

Leadership

Management Sustainability

Strategy

ChangeCommunications

Innovation

Leading by Design Fellows

Design Thinking

Leadership

Management Sustainability

Strategy

Change

New Questions

CommunicationsCommunity

InnovationCertificate

Leading by Design Fellows25 students

2 faculty

Design Thinking

Leadership

Management Sustainability

Strategy

Change

New QuestionsInternationally

Leadership Position6 months

CommunicationsCommunity

InnovationCertificate

Help the current generation ofbusiness leaders and design leaders

accelerate meaningful, sustainable change.

Leading by Design Fellows

Mastering via Making:investigate, analyze, discuss, collaborate,

prototype, iterate, write, present

Leading by Design Fellows

Confirmed guest speakers:

Dan Pink, author of A Whole New MindTim Brown, author & CEO, IDEO

Adam Werbach, author & CEO, Saatchi & Saatchi SGil Friend, author & CEO, Natural Logic

Sam Lucent, VP of Design, Hewlett PackardSara Beckman, Faculty, Haas Business School

Kaaren Hansen, Director or Experience Design, Intuit

What’s a more sustainable world look like?

What’s a more meaningful world look like?

What’s a post-consumer world look like?

What’s a post-consumer world look like?

We already have tools to use :Sustainability Helix

Integrate Bottom LineOkala™ Curriculum

Meaning and Experience Modelscovive.com/gri

New Metrics: grossnationalhappiness.comB-Corp & Corp2020

sustainableminds.comwww.eiolca.net

(and many more)

Principles:Systems ThinkingMultidisciplinary TeamworkService to Users/CustomersMulti-stakeholder Engagement

BUSINESS

DESIGN

Systems Innovation Model:

BUSINESS

DESIGN

Principles

Frameworks:Natural CapitalismThe Natural Step™Cradle to Cradle

Systems Innovation Model:

BUSINESS

DESIGN

PrinciplesFrameworks

Tools:LCA (Life Cycle Assessment)Total Beauty™BiomimicrySROISustainability HelixBlended ValueIntegrated Bottom LineLASER ManualFootprint Calculators (water, carbon, etc.)Stakeholder Analysis

ISO 50001SOS (Blackburn)Wheel of ChangeCity Climate Protection ManualMetrics (GDP, GPI, GNH, GRI, SRI)LEEDFASB redefinition of ProfitSCOREFactor 4 and Factor 10SHINGOSIGMA

Systems Innovation Model:

BUSINESS

DESIGN

PrinciplesFrameworksToolsDesign Strategies:• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization• Design for Durability• Design for Reuse• Design for Disassembly• Close the Loop• Design for Effectiveness• Design for Systems

REDUCE

REUSE

RECYCLE

RESTORE

Systems Innovation Model:

SUSTAINABILITY

BUSINESS

DESIGNPrinciples:Systems ThinkingUser-Centered focusUser/Design ResearchExperience ModelMeaning Model

SUSTAINABILITY

BUSINESS

DESIGNPrinciples

Tools:Deep DivePrototypingIterationNeed FindingEthnographic TechniquesCritiqueIDEO Human-Centered Design Toolkit, etc.

SUSTAINABILITYDESIGN

BUSINESSPrinciples:Systems ThinkingMultidisciplinary TeamworkService to Users/CustomersMulti-stakeholder EngagementService Culture (throughout org)

SUSTAINABILITYDESIGN

BUSINESSPrinciples

Tools:

Total Quality ManagementSix SigmaStage GateSWOTDoblin Value ModelMetrics: ROI, NPV, IRR, GNP, etc.

Systems ThinkingCustomer Experience-Centered

Multidisciplinary TeamworkMulti-stakeholder Engagement

Service-centered Natural CapitalismThe Natural Step™Cradle to Cradle

Market CapitalismPorterValue Chain“Free Market”

DemocracySocialismTotalitarianismSocial Contract

BUSINESS

DESIG

NEN

GIN

EER

ING

SUST

AIN

ABIL

ITYG

OVER

NM

ENT

User/Design ResearchExperience ModelMeaning ModelPrototypingCritiqueIterationIDEO HCD Toolkit

Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc.

ROI, NPV/IRR,GDP, SWOT, Stage GateMarket ResearchDoblin Value ModelPositioningSegmentation...

VotingPolicyBillsRegulationPropoganda

Dematerialization, D4Disassembly, Localization, Substitution, D4Systems,etc.

NGOS

PRINCIPLESFRAMEWORKS

TOOLSSTRATEGIES

Genius DesignParticipatory DesignCollaborative Design

Waterfall ModelSpiral/Agile ModelHybrid Models

Charity ModelSocial EntrepreneurshipSocial Profit

Systems Innovation Model:

LEADCHANGETHE FUTURE OF BUSINESS STARTS HERE. NOW.

CCA’S LEADING BY DESIGN FELLOWS PROGRAM