The cards we've been dealt

2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT2012

2012THE CARDS WE’VE BEEN DEALT

Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%

Charlotte, 41 Brian, 59Rob, 28

childhood adolescence adulthood old age

Odyssey

adulthood

moved away from home

financially independent

married

started a family

adulthood

Class of 1960 70%

Class of 2000 40%

Class of 2012 (UK) 21%

Active retirement

2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Social Mobility

4%to university

40%to university

Career Structure

Attainability of Housing

Explosion in house prices

2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTQ1 2012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT2012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Younger people finding it hard

Opportunity Hoarding

2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Declining number of middle class jobs

2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

2001 2012

27% 36%low-skilled jobs

10% 19%unemployed

Hourglass Economy

Higher Salaries

Lower Salaries

Higher Salaries

Lower Salaries

Higher Salaries

Lower Salaries

Under 50

Over 50

Agency employeesAgency employees

2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW

Gap between Gap between rich and average wage

2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

201218%

199712%

19609%

19806%

191819%

Bank of Mum and Dad

2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Baby Boomers

Social Mobility

Baby Boomers

Social Mobility

Career Structure

Baby Boomers

Social Mobility

Career Structure

Baby Boomers

Social Mobility

Career Structure

Explosion in house

prices

Baby Boomers

Social Mobility

Career Structure

Explosion in house

prices

Younger people

finding it hard

Baby Boomers

Generation X & Y

Opportunity

Declining Declining number of

middle class jobs

Generation X & Y

Opportunity

middle class jobs

Hourglass Economy

Hourglass

Generation X & Y

Opportunity

middle class jobs

Hourglass Economy

Gap Gap between rich and average

Hourglass

Generation X & Y

Opportunity

middle class jobs

Hourglass Economy

Gap Gap between rich and average

Bank of Bank of Mum and

Hourglass

Generation X & Y

Opportunity

2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALT

2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT

MASSINFORMATION

MASSINTELLIGENCE

News & Information sites

25 - 44s who visit quality newspaper sites...

more ambitious

higher salary

than all 25 - 44s

2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALT

Source: TGI

42%of chocolate bars are bought by over 45s

Source: TGI

over 45s are majority consumers of...

sweet biscuits60%

frozen vegetables

ground coffee58%

mints57%honey

telegraphworks.co.uk

+13%sales +50%

brand consideration

Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%

Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%86%86%

Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%86%86%

Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%

Under 45

86%86%

the young person & the boomer‘‘

‘‘

The cards we've been dealt

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Transcript of The cards we've been dealt

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