The cards we've been dealt
Transcript of The cards we've been dealt
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT2012
2012THE CARDS WE’VE BEEN DEALT
Social Grade A
Social Grade E
Under 45 Over 45
Wealth86%
2012THE CARDS WE’VE BEEN DEALT
Charlotte, 41 Brian, 59Rob, 28
2012THE CARDS WE’VE BEEN DEALT
Charlotte, 41 Brian, 59Rob, 28
2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT
childhood adolescence adulthood old age
2012THE CARDS WE’VE BEEN DEALT
childhood adolescence adulthood old age
Odyssey
2012THE CARDS WE’VE BEEN DEALT
adulthood
moved away from home
financially independent
married
started a family
2012THE CARDS WE’VE BEEN DEALT
adulthood
Class of 1960 70%
Class of 2000 40%
Class of 2012 (UK) 21%
2012THE CARDS WE’VE BEEN DEALT
childhood adolescence adulthood old age
2012THE CARDS WE’VE BEEN DEALT
childhood adolescence adulthood old age
Active retirement
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Social Mobility
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
4%to university
40%to university
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Career Structure
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Career Structure
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Attainability of Housing
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Attainability of Housing
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Explosion in house prices
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTQ1 2012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT2012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Younger people finding it hard
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Younger people finding it hard
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Opportunity Hoarding
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Declining number of middle class jobs
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2001 2012
27% 36%low-skilled jobs
10% 19%unemployed
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Hourglass Economy
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Higher Salaries
Lower Salaries
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Higher Salaries
Lower Salaries
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Higher Salaries
Lower Salaries
Under 50
Over 50
95%
5%
Agency employeesAgency employees
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW
Gap between Gap between rich and average wage
2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
201218%
199712%
19609%
19806%
191819%
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Bank of Mum and Dad
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Bank of Mum and Dad
25%
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Baby Boomers
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Social Mobility
Baby Boomers
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Social Mobility
Career Structure
Baby Boomers
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Social Mobility
Career Structure
Attainability of Housing
Baby Boomers
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Social Mobility
Career Structure
Attainability of Housing
Explosion in house
prices
Baby Boomers
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Social Mobility
Career Structure
Attainability of Housing
Explosion in house
prices
Younger people
finding it hard
Baby Boomers
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Generation X & Y
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Opportunity Hoarding
Generation X & Y
Opportunity
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Opportunity Hoarding
Declining Declining number of
middle class jobs
Generation X & Y
Opportunity
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Opportunity Hoarding
Declining Declining number of
middle class jobs
Hourglass Economy
Hourglass
Generation X & Y
Opportunity
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Opportunity Hoarding
Declining Declining number of
middle class jobs
Hourglass Economy
Gap Gap between rich and average
wage
Hourglass
Generation X & Y
Opportunity
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
Opportunity Hoarding
Declining Declining number of
middle class jobs
Hourglass Economy
Gap Gap between rich and average
wage
Bank of Bank of Mum and
Dad
Hourglass
Generation X & Y
Opportunity
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT
MASSINFORMATION
MASSINTELLIGENCE
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT
News & Information sites
+15%
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT
25 - 44s who visit quality newspaper sites...
more ambitious
higher salary
23%
16%
than all 25 - 44s
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
42%of chocolate bars are bought by over 45s
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
13%
8%
2012THE CARDS WE’VE BEEN DEALT
Source: TGI
over 45s are majority consumers of...
sweet biscuits60%
frozen vegetables
57%
ground coffee58%
mints57%honey
58%
2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT
telegraphworks.co.uk
+13%sales +50%
brand consideration
2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT
Social Grade A
Social Grade E
Under 45 Over 45
Wealth86%
2012THE CARDS WE’VE BEEN DEALT
Social Grade A
Social Grade E
Under 45 Over 45
Wealth86%86%86%
2012THE CARDS WE’VE BEEN DEALT
Social Grade A
Social Grade E
Under 45 Over 45
Wealth86%86%86%
2012THE CARDS WE’VE BEEN DEALT
Social Grade A
Social Grade E
Under 45 Over 45
Wealth86%
Under 45
86%86%
2012THE CARDS WE’VE BEEN DEALT
the young person & the boomer‘‘
‘‘
2012THE CARDS WE’VE BEEN DEALT
2012THE CARDS WE’VE BEEN DEALT