The cards we've been dealt

76
2012 THE CARDS WE’VE BEEN DEALT THE CARDS WE’VE BEEN DEALT 2012

Transcript of The cards we've been dealt

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2012THE CARDS WE’VE BEEN DEALT2012THE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALT2012

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Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%

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Charlotte, 41 Brian, 59Rob, 28

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Charlotte, 41 Brian, 59Rob, 28

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childhood adolescence adulthood old age

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childhood adolescence adulthood old age

Odyssey

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adulthood

moved away from home

financially independent

married

started a family

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adulthood

Class of 1960 70%

Class of 2000 40%

Class of 2012 (UK) 21%

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childhood adolescence adulthood old age

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childhood adolescence adulthood old age

Active retirement

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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Social Mobility

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4%to university

40%to university

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Career Structure

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Career Structure

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Attainability of Housing

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Attainability of Housing

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Explosion in house prices

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTQ1 2012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT2012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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Younger people finding it hard

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Younger people finding it hard

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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Opportunity Hoarding

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Declining number of middle class jobs

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012Q1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALTTHE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

2001 2012

27% 36%low-skilled jobs

10% 19%unemployed

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Hourglass Economy

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Higher Salaries

Lower Salaries

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Higher Salaries

Lower Salaries

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Higher Salaries

Lower Salaries

Under 50

Over 50

95%

5%

Agency employeesAgency employees

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Gap between Gap between rich and average wage

2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

201218%

199712%

19609%

19806%

191819%

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Bank of Mum and Dad

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Bank of Mum and Dad

25%

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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Baby Boomers

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Social Mobility

Baby Boomers

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Social Mobility

Career Structure

Baby Boomers

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Social Mobility

Career Structure

Attainability of Housing

Baby Boomers

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Social Mobility

Career Structure

Attainability of Housing

Explosion in house

prices

Baby Boomers

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Social Mobility

Career Structure

Attainability of Housing

Explosion in house

prices

Younger people

finding it hard

Baby Boomers

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Generation X & Y

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Opportunity Hoarding

Generation X & Y

Opportunity

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Opportunity Hoarding

Declining Declining number of

middle class jobs

Generation X & Y

Opportunity

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Opportunity Hoarding

Declining Declining number of

middle class jobs

Hourglass Economy

Hourglass

Generation X & Y

Opportunity

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Opportunity Hoarding

Declining Declining number of

middle class jobs

Hourglass Economy

Gap Gap between rich and average

wage

Hourglass

Generation X & Y

Opportunity

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

Opportunity Hoarding

Declining Declining number of

middle class jobs

Hourglass Economy

Gap Gap between rich and average

wage

Bank of Bank of Mum and

Dad

Hourglass

Generation X & Y

Opportunity

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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2012THE CARDS WE’VE BEEN DEALTQ1 2012TELEGRAPH ROADSHOW2012THE CARDS WE’VE BEEN DEALTQ1 20122012Q1 20122012THE CARDS WE’VE BEEN DEALTTELEGRAPH ROADSHOWTHE CARDS WE’VE BEEN DEALT

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MASSINFORMATION

MASSINTELLIGENCE

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News & Information sites

+15%

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25 - 44s who visit quality newspaper sites...

more ambitious

higher salary

23%

16%

than all 25 - 44s

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Source: TGI

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Source: TGI

42%of chocolate bars are bought by over 45s

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Source: TGI

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Source: TGI

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Source: TGI

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Source: TGI

13%

8%

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Source: TGI

over 45s are majority consumers of...

sweet biscuits60%

frozen vegetables

57%

ground coffee58%

mints57%honey

58%

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telegraphworks.co.uk

+13%sales +50%

brand consideration

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Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%

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Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%86%86%

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Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%86%86%

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Social Grade A

Social Grade E

Under 45 Over 45

Wealth86%

Under 45

86%86%

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the young person & the boomer‘‘

‘‘

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