Post on 15-Jul-2020
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Janice Raeber, Vice President LFCS FoundationGina Fromme, Assistant Director, LFCS Foundation
Megan Nichols, Marketing Director, LFCS Foundation
The Capsule Wardrobe
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Examining & Streamlining Your Fundraising Closet
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Background of LFCS
Not-for-profit social services organization
Serve children and families throughout Missouri
Originally formed in 1868 as a residence for children left homeless after the Civil War
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LFCS Programs & Services
Counseling AdoptionCrisis
Pregnancy & Parenting
Foster Care
Child Care Youth Mentoring Disaster Relief Advocacy
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Unique Structure – Agency & Foundation
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Unique Structure – Agency & Foundation
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The Capsule Wardrobe
Susie Faux coined the term, Capsule
Wardrobe, in the 1970s
American designer, Donna Karan released an influential capsule
collection of 7 interchangeable work-
wear pieces in 1985.
Caroline Rector’s blog, Unfancy, re-envisioned the idea to a 37-piece
seasonal wardrobe: no shopping or swapping
allowed
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The Capsule Wardrobe
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Why a Capsule Wardrobe?
It’s applicable to any style
Getting dressed is a breeze
Better idea of what you like and what looks good on you
You can see what your wardrobe is missing
Having limited selections makes you creative
Less stressed
Better use of time and energy
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Why a Capsule Wardrobe
It feels good!
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How Does This Translate to Fundraising & Marketing?
The Capsule
Wardrobe
Minimalist
Streamlined
Organized
ResourcefulMindful
Simplified
Return on Investment
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The Fundraising & Marketing Closet
Events
Direct Mail
Major Gifts
Planned GivingE-Marketing
Website/ Social Media
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The LFCS Fundraising & Marketing Closet
• Gala
• Golf Tournament
• Regional Events
• Direct Mail Strategy
• Website
• Printed Pieces
• Social Media
• Planned Giving
• E-marketing
• Donor Cultivation/
Stewardship
• Staff Responsibilities
• First-time Donor Relations
• Major Gift Strategies
• Database Management
• Advertising
• Ambassador Committee
• Storytelling
• Branding
• Assumptions
• Crowdsourcing
• Monthly Sustainers
• Online Giving
• Saying Thank You
• Boards & Committees
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What’s in your closet?
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Building Your Non-Profit Capsule Wardrobe
Keep Toss Accessorize
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Are You Up For the Challenge?
Remove personal attachments.
Consider if each piece really useful and wearable?
Your closet is only so big…There are only so many hours in a day.
Your closet also can’t be too empty… you can’t wear the same shirt every day.
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Challenge 1: Special Events
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Reviewing the LFCS Event Inventory
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Reviewing the LFCS Event Inventory
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Setting Our Goals
Appeal to a younger audience
Make improvements for added value
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Goal: Appeal to A Younger Audience
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Goal: Appeal to A Younger Audience
It started with one couple! Which led to more young couples becoming involved.
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Goal: Appeal to A Younger Audience
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Goal: Improve the Event for Our New Constituency
Before
After
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Provide Higher Quality of Items for auction– Quality vs. Quantity
What do our guests want? Unique items and experiences.
Look at evening agenda and make room for fun and fellowship.
Communicate our mission message.
Goal: Improve the Event for Our New Constituency
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Quality vs. Quantity
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Unique Experiences
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Fun and Fellowship
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The Mission
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It Worked!
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Questions
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Challenge 2: Major Gifts
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Before
After
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The Necessities of Any Major Gift Wardrobe
Old fashioned, roll-up-your-
sleeves fundraising
Hyper-focus on relationship building and
“The ASK”
Strategy and persistence
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Getting Back on Track
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Ditched Assumptions
Our donors and prospects are just too busy to meet with us.
Our donors and prospects prefer tax credits.
A donor or prospect said ‘no’ once. They aren’t interested.
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Our Approach
Reviewed and updated coding
Implemented new and mandatory tracking guidelines
Unified and streamlined messaging
Created a formal moves management program
Created a flipbook outlining programs, impact, and financial need
Set up reporting/accountability
Meeting as a team more frequently
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Major Gift Work
It takes a game plan.
It takes time.
It takes patience.
It takes accountability.
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Questions
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Challenge 3: Marketing
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Before
After
How Do We Fix It?
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Audit
• What existed
• How items were being “worn”
• What was effective
• Where improvement was needed
Marketing
Closet
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Roadmap for Success
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Identifying Our Style
Statewide Organization
Leader in the Community
Resonate with Multiple Audiences
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Out with the Old – Clearing through the Clutter
Mismatched newsletter and brochure templates
Non-responsive website
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In with the New – Developing a Strategy
Brand position statement
Organization summary
Brand promise
Core Essence
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It’s Time to Accessorize – Implementing the Playbook
Messaging Themes
Tone
Fonts
Colors
Imagery
Language
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Questions
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Before
After
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Before
After
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Before
After
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Final Thoughts
Your time is valuable and your resources
are limited
A ‘closet review’ is needed regularly
Be brutally honest and not afraid of
change
The result: A streamlined, fresh
and focused approach to marketing and
fundraising
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THANK YOU!
Don’t forget to visit the Solutions Showcase!
Many of the ideas discussed today are on display at the Solutions Showcase!
Janice Raeber, Vice President, LFCS Foundation, 314-754-2786, JaniceR@LFCS.ORG
Gina Fromme, Assistant Director, LFCS Foundation, 314-754-2784, GinaF@LFCS.ORG
Megan Nichols, Marketing Director, LFCS Foundation, 314-754-2785, MeganN@LFCS.ORG