The Business of Social Recruiting and HR

Post on 30-Oct-2014

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Transcript of The Business of Social Recruiting and HR

+The Social Shift

+

The role of HR &

Recruiters in

Social Business dx

+

JOBS FEED VIA RSS TO TWITTER

SOCIAL ICONS ON CAREERS SITE

BRANDED FACEBOOK PAGE

BRANDED YOUTUBE CHANNEL

BRANDED TWITTER PAGE

PAID FOR LINKEDIN RECRUITER PACKAGE

LINKEDIN CAREERS PAGE

COMPANY BLOGS

FACEBOOK ADS

People listen to one another

People trust one another

People don’t trust you

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4.74

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Institutional to Individual

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Drivers of Change

#SocialBusiness

+How do you market your jobs / company today?

+Marketing & Influence

+Social Marketing

+Social

5

+Influencers & Advocates

+Optimised links to

Digital Assets

Twitter Integration. Can update

automatically

Personalised URL improves visibility /

discoverability

Keyword richness in specialities and

profile

Optimised “Personal Headline”

Integration to LRQA Thought Leaders’ presentations via

SlideShare. Updates Automatically.

LRQA Blog BusinessAssurance.c

om automatically update Thought Leader profiles

Thought Leader Event participation shown on profile

Thought Leadership at Scale

+How do you collaborate today?

+Social Enterprise

+How do you train your people today?

+How do people really learn?*

+How would you make career planning more compelling?

+Gamification

+How would you search for where to go for a drink this evening?

+Search today

+ LI Signal Search

+How would you find out how much you could earn at a competitor?

+How do you protect your organisational value today?

+Will privacy exist in tomorrow’s world?

How do you currently get closer to your customers?

+Personal Dashboards..

What characterises your career site in the future?

+Careers site go the way of the FAX? (Hint: no)

+Personalised Web Experiences

http://www.intel.com/museumofme/r/index.htm

http://www.takethislollipop.com/

+Integrating social = instant personalisation

+LI Job Alert

+LI Employee Insights

+Social by Design

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Real Social Recruiting = Social Business

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Institutional to Individual

+9.Understanding Social Relationships

People buy People

#SocialBusiness

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CarveConsulting.com