The Burrito Principle and Beyond: 10 Unique Marketing Ideas

Post on 23-Aug-2014

644 views 2 download

Tags:

description

How can a marketing idea or bit of advice stand out from the crowd? We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name? In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.

Transcript of The Burrito Principle and Beyond: 10 Unique Marketing Ideas

The Burrito Principleand Beyond...

10 MemorableMarketing Ideas

1. The Burrito Principle

2. The Samuel L. JacksonMarketing Hack

Some people are lazy. Make it as easy as possible to get your content shared.

3. Pomodoro Marketing

Make your marketing idea stick by giving it a memorable name

4. The HedgehogConcept

5. Blue Ocean Strategy

6. P.O.S.T. Method

Success on social media:1. People2. Objectives3. Strategy4. Technology

7. The Pac-Man Effect

Twitter conversations with brands areoverwhelmingly positive/neutral

8. Skrillex Content

Create a good rhythm of deep content and quick content

9. The Drafting Technique

Draft behind your others to find theoutlets and opportunities for pressfor your blog

10. The 2-Pizza Rule

If a team can't be fed with 2 pizzas,the team is too big.

Much more: bit.ly/mktgideas

Sources:johncockley, Jim Collins, CoSchedule, Jeff Bezos, Darian Rodriguez Heyman,Groundswell, Noah Kagan, Greg Ciotti, Mention