The Best Way to Become the Hub of your Community using Twitter

Post on 08-May-2015

1.783 views 1 download

description

Breaking News City sites, powered by the best local Twitter feeds, offer the most updated information on local news, events, shopping deals and reviews in the city. Domus Consulting Group offers the opportunity to build a Breaking News site for your own city.

Transcript of The Best Way to Become the Hub of your Community using Twitter

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

The Best Way to Become the Hub of your Local Community with…

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

Twitter is reaching the every day consumer

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3

On April 17, 2009,Oprah introduced Twitter on her show

Oprah with Twitter co-founder Ev Williams

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4

The next day, Twitter added 1 million + new members

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5

Twitter is going mainstream

I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.

Dave Winer, April 25, 2009Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6

Twitter conversations happen

Globally

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7

Twitter conversations happen

Globally

By Industry

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8

Twitter conversations happen

most personally and significantlyat the community level

Locally

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9

How do you leverage Twitter’s remarkable capacity to bring together a local community?

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10

Introducing Breaking NewsCity Sites

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11

Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12

Local news and events, and reviewsare up to date and open for conversation

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13

Anybody can participate in conversations using Twitter #hashtags

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14

We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15

Why?

Local merchants usually have no presence online…

They compete with the Amazonset al

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16

Also,

Google does not index in real time.

Try searching for a sale on tennis racquets in your city…

You still have to phone each store to see if

they’re having a sale

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17

Twitter is perfect for Local Marketing

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18

And by extension, Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19

On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20

Our proposition:

Offer your community a Breaking News City Site as a public service *

(* We’ll help you)

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21

First step:

Mobilize your community

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22

Find the Twitterers in your community

On May 1, 2009, everybody tweets their zip code(i.e. #94118)on #LocalDay

(organized bye-democracy.org)

Craigslist’s Craig is promoting it

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23

Next, organize them

Build a Twitter network

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24

Finally,meet the community

Organize a Tweetup at your coffee shop

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25

And show them how your Breaking News City Site will help them get to know each other

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 26

Domus Consulting Group helps you build a Breaking News site for yourcity

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 27

It takes 3-4 hours to build a Breaking News City Site.

Once done, it maintains itself, just like Craig’s List

Content is based on feeds & reader contributions

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 28

And you provide a valuable service to your community

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 29

Breaking News City Sites

Breaking News Topical Sites

San FranciscoLos AngelesOrange CountyNew York CityLondon

+50 more cities coming online soon

Breaking Hollywood News

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 30

Next up:

Breaking Housing Market News by City

Subscribe for updates.

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 31

Contact

Thank you.

Patrick KitanoDomus Consulting Group

http://twitter.com/pkitano

(415) 320-2844