The Best Way to Become the Hub of your Community using Twitter

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary. page 1 The Best Way to Become the Hub of your Local Community with…

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Breaking News City sites, powered by the best local Twitter feeds, offer the most updated information on local news, events, shopping deals and reviews in the city. Domus Consulting Group offers the opportunity to build a Breaking News site for your own city.

Transcript of The Best Way to Become the Hub of your Community using Twitter

Page 1: The Best Way to Become the Hub of your Community using Twitter

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

The Best Way to Become the Hub of your Local Community with…

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

Twitter is reaching the every day consumer

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On April 17, 2009,Oprah introduced Twitter on her show

Oprah with Twitter co-founder Ev Williams

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The next day, Twitter added 1 million + new members

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Twitter is going mainstream

I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.

Dave Winer, April 25, 2009Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6

Twitter conversations happen

Globally

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Twitter conversations happen

Globally

By Industry

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Twitter conversations happen

most personally and significantlyat the community level

Locally

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How do you leverage Twitter’s remarkable capacity to bring together a local community?

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Introducing Breaking NewsCity Sites

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Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time

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Local news and events, and reviewsare up to date and open for conversation

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Anybody can participate in conversations using Twitter #hashtags

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We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers

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Why?

Local merchants usually have no presence online…

They compete with the Amazonset al

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Also,

Google does not index in real time.

Try searching for a sale on tennis racquets in your city…

You still have to phone each store to see if

they’re having a sale

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17

Twitter is perfect for Local Marketing

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And by extension, Local Advertising

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On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers

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Our proposition:

Offer your community a Breaking News City Site as a public service *

(* We’ll help you)

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First step:

Mobilize your community

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Find the Twitterers in your community

On May 1, 2009, everybody tweets their zip code(i.e. #94118)on #LocalDay

(organized bye-democracy.org)

Craigslist’s Craig is promoting it

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Next, organize them

Build a Twitter network

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Finally,meet the community

Organize a Tweetup at your coffee shop

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And show them how your Breaking News City Site will help them get to know each other

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Domus Consulting Group helps you build a Breaking News site for yourcity

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It takes 3-4 hours to build a Breaking News City Site.

Once done, it maintains itself, just like Craig’s List

Content is based on feeds & reader contributions

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And you provide a valuable service to your community

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Breaking News City Sites

Breaking News Topical Sites

San FranciscoLos AngelesOrange CountyNew York CityLondon

+50 more cities coming online soon

Breaking Hollywood News

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Next up:

Breaking Housing Market News by City

Subscribe for updates.

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Contact

Thank you.

Patrick KitanoDomus Consulting Group

http://twitter.com/pkitano

(415) 320-2844