The Best Way to Become the Hub of your Community using Twitter
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Transcript of The Best Way to Become the Hub of your Community using Twitter
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
The Best Way to Become the Hub of your Local Community with…
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
Twitter is reaching the every day consumer
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
On April 17, 2009,Oprah introduced Twitter on her show
Oprah with Twitter co-founder Ev Williams
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
The next day, Twitter added 1 million + new members
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
Twitter is going mainstream
I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.
Dave Winer, April 25, 2009Blogging pioneer
Twitter traffic March 2009 by Comscore (pre-Oprah!)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Twitter conversations happen
Globally
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
Twitter conversations happen
Globally
By Industry
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Twitter conversations happen
most personally and significantlyat the community level
Locally
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
How do you leverage Twitter’s remarkable capacity to bring together a local community?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
Introducing Breaking NewsCity Sites
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
Local news and events, and reviewsare up to date and open for conversation
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
Anybody can participate in conversations using Twitter #hashtags
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We believe Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
Why?
Local merchants usually have no presence online…
They compete with the Amazonset al
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
Also,
Google does not index in real time.
Try searching for a sale on tennis racquets in your city…
You still have to phone each store to see if
they’re having a sale
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
Twitter is perfect for Local Marketing
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18
And by extension, Local Advertising
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19
On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20
Our proposition:
Offer your community a Breaking News City Site as a public service *
(* We’ll help you)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21
First step:
Mobilize your community
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22
Find the Twitterers in your community
On May 1, 2009, everybody tweets their zip code(i.e. #94118)on #LocalDay
(organized bye-democracy.org)
Craigslist’s Craig is promoting it
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23
Next, organize them
Build a Twitter network
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24
Finally,meet the community
Organize a Tweetup at your coffee shop
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25
And show them how your Breaking News City Site will help them get to know each other
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 26
Domus Consulting Group helps you build a Breaking News site for yourcity
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 27
It takes 3-4 hours to build a Breaking News City Site.
Once done, it maintains itself, just like Craig’s List
Content is based on feeds & reader contributions
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 28
And you provide a valuable service to your community
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 29
Breaking News City Sites
Breaking News Topical Sites
San FranciscoLos AngelesOrange CountyNew York CityLondon
+50 more cities coming online soon
Breaking Hollywood News
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 30
Next up:
Breaking Housing Market News by City
Subscribe for updates.
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 31
Contact
Thank you.
Patrick KitanoDomus Consulting Group
http://twitter.com/pkitano
(415) 320-2844