Post on 23-Jan-2018
The Best Social Media Channels for Plastic Surgeons
“I don’t have much time for social media.Which channel should I focus on?”
Q:“It depends, how do you define social media success?”
A:
Develop Your Definition of Social Media Success
➔ I have enhanced connections with colleagues and industry leaders
➔ I am always on top of advances in the industry
➔ My patients are actively engaged with my social media channels
➔ I regularly get new patients from social media
Step 1:
4 Ways Plastic Surgeons Use Social Media
Professional Networking
Patient Education
Academic News & CE
Patient Marketing
Which of these uses are MOST important to you?
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Google+
YouTube
Social Media Channels Rated by Use
Determine the Amount of Time You Can Regularly Commit to Social Media
➔ How regularly will you check your social media account(s)?
➔ Do you already turn to social media to find news in your industry?
➔ Do you have an employee or firm managing your social media activity?
Step 2:
Be honest with yourself before you get started!
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Google+
YouTube
Social Media Channels Rated by Time Investment
Pick No More Than Two Channels to Start
➔ Allow yourself the time to dive deep into the social media channels you select
➔ Avoid starting and stopping social media activity because this negatively impacts your social media credibility
Step 3:
Choose wisely.
Facebook for Plastic Surgeons
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Pro: Massive network with 1.04 billion daily active users
Con: Nudity filters may impact posting & advertising efforts
Best for: Patient interaction and gathering online reviews
Source: 2/24/16 Facebook Website http://newsroom.fb.com/company-info/
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Use Rating
Time Rating
Google+ for Plastic Surgeons
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Pro: SEO benefits
Con: Relatively small active network of 111 million users
Best for: Staking your claim in the “Google-sphere”
Use Rating
Time Rating
Source: 4/23/15 Forbes “Has Google+ Really Died?”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Instagram for Plastic SurgeonsPro: Plastic surgery and Instagram go hand-in-hand
Con: Requires daily maintenance
Best for: Marketing to prospective and current patients
Use Rating
Time Rating
Source: 2/15/16 Examiner “Plastic surgery on the rise among millennials fueled by Instagram”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
LinkedIn for Plastic SurgeonsPro: World’s largest professional network on the Internet
Con: Building profile & creating published content takes time
Best for: Connecting with colleagues and professional groups
Use Rating
Time Rating
Source: 2/24/16 LinkedIn Website https://press.linkedin.com/about-linkedin
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Twitter for Plastic SurgeonsPro: Engage with industry leaders across the globe in real-time
Con: Requires daily maintenance
Best for: Locating, contributing to, and sharing industry news
Use Rating
Time Rating
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
YouTube for Plastic SurgeonsPro: World’s second largest search engine
Con: Quality video content creation can be time consuming
Best for: Marketing to prospective and current patients
Use Rating
Time Rating
Source: 7/24/15 Search Engine Land “YouTube Ranking Factors: Getting Ranked in the Second Largest Search Engine”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Determine Where You Stand ➔ If your goal is generating business via
social media, ensure that your website is optimized to convert activity into patients
➔ Choose strategies that match your commitment level
Step 4:
Social Media is One Piece of Your Online Marketing Ecosystem
Social media channels rely on your practice's online marketing foundation to convert activity into patients.
Social Media Time Commitment Continuum
The wonderful thing about social media is that plastic surgeons can utilize the networks even if unable to commit significant time.
Which Social Media Channel is Best for Plastic Surgeons?
Step 1:
Step 2:
Step 3:
Develop Your Definition of Social Media Success
Determine the Amount of Time You Can Regularly Commit to Social Media
Pick No More Than Two Channels to Start
Step 4: Determine Where You Stand on Infrastructure & Commitment
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