American Society of Plastic Surgeons: Oral & Written Board Preparation Course
The Plastic Surgeons Makeover
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Transcript of The Plastic Surgeons Makeover
Step 2: Social Strategy
Step 3: My Secret Weapon
Step 1: Capture + Follow-Up
It’s Time For Your Makeover
Web Inquiries
Social Media
Offline
Marketing
SubscribersAdd 15-30 Second
Basic Video
Irresistible
Offer
Subscriber
Not an
irresistable
offer
How About???
★ 7 Things You
Should Know
Before Choosing
Your Doctor
★ Enter Your Name
& Email and I’ll
Send It To You In
Five Minutes
Fan checks out your
offer - makes a decision
to move forward by
clicking the button.
Fan is scrolling the newsfeed. When
she sees your post and clicks on the
link or anywhere on the image, she
goes to your Fan Page.
Fan becomes lead or
buyer and gets instant
access to your content
+ shares it with Friends.
YOUR FACEBOOK STRATEGY
WEBSITE
PDF REPORT
BLOG POST
VIDEO
SURVEY
BUY PAGE
1 2
$
3
The Facebook Verified LeadUsing the 100% Spam compliant
Facebook Login; You Collect
Authenticated Information.
Name
Facebook ID
Location
DOB
● Export It
● Integrate It
● Load It
● Multiply It
There was over 10 billion
Facebook Logins in 2013 alone,
and the Facebook Login is now
integrated with over 80% of the
US's top grossing iOS and
Android Apps.
Name
Facebook ID
Location
DOB
FACEBOOK VERIFIED LEAD
CONTINUED
Forget Fans, You Need an AudienceIn Facebook You Run Ads to
Audiences
Audiences are segments of people
who are put together based on their
own authentic activities including
interests, behaviors and social
connections.You can use the Facebook Ads
Manager to build your Audiences.
You can also create your own more
targeted “Custom Audience” by
uploading your existing email list or
adding a “Remarketing Pixel” to your
Fan Page.
Look-a-Like AudienceThis is when you tell Facebook
to go out and find you a
match of the current people in
your current Custom Audience.
Facebook will search it’s data
for commonalities and return
a new Custom Audience of
around 1,000,000 people for
you to further niche down on
using the Facebook Targeting
Tools - then run your ads.
My Secret Weapon Will Allow You
To...➔Dominate Local, National and International
Search Results for ANY 3 Keywords
➔Rank multiple links on page one of Google
➔Won’t have to change your website
➔Results guaranteed in 60 days
➔Must be well respected in your market
➔Willing to advertise
➔Able to convert prospects into customers
My Requirements
★Offering this to
the first taker
(will only work
with one Plastic
Surgeon)
Enough Talk… Let’s See
One Of My Client’s
Results!
Lets RECAP
Irresistible
Offer > New
Subscriber
Social Media
Strategy
Secret
Weapon >
Traffic
Follow-Up
System To
Convert
Prospects
If You Want More Information
(No Obligation…)