The Banking Brand Data Intelligence Report

2016

Understanding

theCustomer

Experiencewe’re

doing things

differently

powered

by

BIG DATA is

Dead

What is big

data?

“Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and processautomation.”

gartner.co

m

Our definition of Big

DataVery large sets of structuredand unstructured data that arerarely used to create businessinsights.*

*mostly it’s just additional cost for no

value

Where are we

now?

The number of organisations that have already invested in bigdata.

$65,000,000The additional net income that could be realised by the

average Fortune 1000 company with just a 10% increase in data

accessibility.

The amount of data that is currently analysed andused.

The way it should

be

Deep Learning

Predictive &Discovery

Analytics & Visualisation

Collectio

n

Collectio

n6,000Tweets sent everysecond

293,000Facebook status updates everyminute

100

billionGoogle queries searched everymonth

4.66

billionweb pages online right

now

All businesses now have the ability to collect almost limitless data; storage is a commodity and databases can hold and reporton that data

It’s not uncommon for even small businesses tocollect terabytes of data, unheard of just 5 yearsago

Analytics &

VisualisationIt’s relatively easy for businesses to construct“vanity” metrics and prettycharts on the data points- number of times my brand ismentioned, etc. Very few ofthese actually provide any trueinsight

The great failure of existing analytics is that it rarely provides insight…the analysis resulting from all that data wecollect still requires real

thought in orderto create understanding

The

future?

Prediction &

DiscoveryPredictive Analytics - the future ishere...

AND WE’RE PREDICTING IT RIGHT

NOW.

We have enlisted the help of some of the world’sfinest minds from The University of Sheffield

Department of Computer Science to develop aunique algorithm…

…now

working for

the financial

services

industry,

coding vast

volumes of

real-time

commentar

y.

Thank

You

Vivion Cox, Co-founder Klood

Technology vivion@klood.com

@VivionCox