Post on 21-Aug-2014
description
@drkellypage! /drkellypage!
Digital Media Strategies in the Creative & Cultural Industries
[The Art of Social Music]
�
@drkellypage! /drkellypage!
Social Music What do we mean by social music?
How does social influence how we create, perform and engage?"""
“Today, musician’s are tasked with not only creating & performing music, but also navigating the social space.”
--- @drkellypage ""
@drkellypage! /drkellypage!
Social + Create
Social Investing Social Participation
How social are you when you are creating music?"
@drkellypage! /drkellypage!
Social + Create bringing backstage onstage with social media"
@drkellypage! /drkellypage!
Social + Perform
• How social are you when you are performing music “live”?"– #eventhashtags!– #artisthashtags!– #albumhashtags!– #singlehashtags!
• Where is your music being “socially” performed?"– Listening is streaming: According to
Nielsen, music streaming increased a full 24% from 2012 to 2013, while downloaded sales decreased 4.6%. !
– Listeners are not only discovering songs and artists through their friends, followers and likes but also through automated listening processes like Pandora, Spotify, SoundCloud. !
– The sheer exposure available on streaming platforms makes the service well worth it for smaller bands.!
– !
MTV VMA 2012 • 98,307 tweets a minute. MTV VMA 2013 • 306,100 tweets per minute
@drkellypage! /drkellypage!
Social + Create: Virtual Choir
@drkellypage! /drkellypage!
Social + Engage
• How & where are you engaging with listeners and fans about music (and not just your music)?"– Twitter and Tumblr are two social contexts that augment an
audience’s music discovery experience – as platforms to have conversations around music.!
– The production, distribution and success of an artist all come down to the listeners interest level in the music and the artist.!
– Fans are often artists’ greatest curators, editors and promoters, taking it upon themselves to tweet, share and blog about the music. !
@drkellypage! /drkellypage!
Social + Engage: 360
“I think I’ve developed more of a personal connection with my fanbase through social media. However my music speaks for itself, if it wasn’t good then the people wouldn’t get into it.” --- 360
@drkellypage! /drkellypage!
But. It is not all about music.
Take a social stand. ""
@drkellypage! /drkellypage!
Social + Engage: #saysomething
A Great Big World" Fancy Reagan"
@drkellypage! /drkellypage!
Social + Engage: #saysomething
Twitter" Tumblr"
@drkellypage! /drkellypage!
@drkellypage! /drkellypage!
Social + Engage: #whatispretty
Beyonce: Pretty Hurts" Instagram"
@drkellypage! /drkellypage!
Social + Engage: #rebelmusicdoc
@drkellypage! /drkellypage!
Social + Engage: Rebel Music
@drkellypage! /drkellypage!
Social Music Create. Good. Music."
"Share it."
"Share your story. "
"Share your creative process. "
"Share what you stand for. "
"Share what you stand against. "
"Create. Social Change."
"
@drkellypage! /drkellypage!
THANK YOU