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The Art of Persuasion

Matt Alder

matt@metashift.co.uk

metashift limited © 2014

metashift limited © 2014

What I’m going to talk about

• The Persuasion Problem

• Persuasion In the Digital Age

• Persuasion In Action

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The Persuasion Problem

© MetaShift 2012

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Reactive Recruitment

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The Old Ways Don’t Work

“I don’t believe a word employer careers sites say, it’s all just spin”

-A Job Seeking Finance Director

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metashift limited © 2014

Mobile is changing everything……

The Paradigm Shift

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Text only is dead

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Noise!

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Persuading the right people

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Persuasion In The Digital Age

© MetaShift 2012

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Broken Funnel

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The DNA of Digital Persuasion

Magnetic

Convincing

Convert

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Persuasion In Action

© MetaShift 2012

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Persuasion Framework

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Persuasion Framework

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Story

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Example

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metashift limited © 2014

Example

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Story

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Summary

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For Discussion……

Do you have a persuasion problem?

How Broken is your funnel?

How can you be Magnetic, Convincing and Drive Conversion from the right audience

Is your message Made To Stick (SUCCES)

metashift limited © 2014

matt@metashift.co.uk