The Art of Persuasion - Matt Alder

metashift limited © 2014

The Art of Persuasion

Matt Alder

[email protected]


What I’m going to talk about

• The Persuasion Problem

• Persuasion In the Digital Age

• Persuasion In Action


The Persuasion Problem

© MetaShift 2012


Reactive Recruitment


The Old Ways Don’t Work

“I don’t believe a word employer careers sites say, it’s all just spin”

-A Job Seeking Finance Director


Mobile is changing everything……

The Paradigm Shift


Text only is dead


Noise!


Persuading the right people


Persuasion In The Digital Age

© MetaShift 2012


Broken Funnel


The DNA of Digital Persuasion

Magnetic

Convincing

Convert


Persuasion In Action

© MetaShift 2012


Persuasion Framework


Persuasion Framework

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Story


Example


Example

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Story


Summary


For Discussion……

Do you have a persuasion problem?

How Broken is your funnel?

How can you be Magnetic, Convincing and Drive Conversion from the right audience

Is your message Made To Stick (SUCCES)


[email protected]

The Art of Persuasion - Matt Alder

Business

Transcript of The Art of Persuasion - Matt Alder