Post on 13-Apr-2017
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
A Community Solutions FrameworkOctober 20, 2015
Professor Jay FriedlanderSharpe-McNally Chair of Green and Socially Responsible Business
College of the AtlanticBar Harbor, Maine, U.S.A
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© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Implement
Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Where do I begin?
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
An abundant perspectiveProfi
t
People
Planet
3P• Improve the
Workplace• Build Community• Solve Social Issues
• Reduce Waste• Use Waste as a Resource• Regenerate Natural
Capital
• Reduce Risk• Cut Cost• Grow Sales
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
How?
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
How?
Tactics
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
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Reducing demand
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
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Creating local jobs
Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
\
Supplying heat vs. owning a heating system. Generating heat for 75% of the population.
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
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Agricultural waste = heat. Saving $8 million annually in imported fuel costs.
Source: Green Energy Inspiration Off the Coast of Denmark, Cardwell, D., The New York Times, January 17, 2015. Photo credit: Erik Refner
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Waste = Food
Biomimicry
Radical Resource Productivity
Micro-Enterprise
New Entities
Service Profit Chain
Crowding
Base of the Pyramid
Tactics
Sharing Economy
Regenerative Marketing
Building Natural Capital
Impact Investing
Solutions Economy
Unbundling Collaborative ExchangeMake Your Own
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
• Receiving• Storing• Bringing in
resources
• Activities of the business community
• Physical plant – schools, buildings, etc.
• Homes
• Distribution of social and physical services from policing to power
• Promotion• Positioning
• Engaging with local government and service providers
• Materials created but not used – “waste” streams
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Abundance Cycle
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
INBOUND
OPERATIONS
OUTBOUND
MARKETING
SERVICE
UNSOLD PRODUCTION
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
Why Do You Exist? What is Your Purpose? 1
Identify Your Strengths/Areas of Opportunity2
Maximize Benefits with the Abundance Cycle & Tactics . . . Reexamine Solutions, Innovate & Identify New Opportunities
3
Communicate with Your Language and Implement4
Measure, Report & Repeat5
Creating abundance
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
© Jay Friedlander 2008-2015 Contact: jfriedlander@coa.edu
For more informationvisit:
See the articles:
abundancecycle.com
Jay FriedlanderSharpe-McNally Chair of Green and Socially Responsible Businessjfriedlander@coa.edu