10 Pillars to a Compelling Personal Brand in a Digital World

1. Passion and Purpose

“Passion is energy. Feel the power that comes from focusing on what

excites you.”

Oprah Winfrey

"You have to be burning with an idea, or a problem, or a wrong that you

want to right. If you're not passionate enough from the start, you'll never

stick it out."

Steve Jobs

1. Passion and Purpose

The 4 steps to discovery

1. List your passions

2. Discover the sweet spot at the intersection

3. Describe your tone – Witty, Irreverent, Inspirational etc

4. Write the 20 word mission statement that distils your purpose

Note: Thanks to Porter Gale for this distilling of the discovery process

2. Digital platform

2. Digital platform

• Own your brand platform

• Design

• Build

3. Social proof

3. Social proof

Establish online trust and

credibility

• Followers on social networks

• Social sharing

• Published in media

4. Select your social networks

4. Select your social networks

Relevant social channels

• Twitter

• Facebook

• Visual media

5. Create focused content

5. Create focused content

Create and publish

• Blog posts

• Long form content

• Evergreen articles

• Multimedia content

• Optimize your content for

search, headlines, structure

• Keep testing the content

6. Build your online distribution

6. Build your online distribution

Content needs distribution. So

engage with your fans and build

online distribution

• Social

• Email

• Search

7. Network

7. Network

Your network is your net worth

• Start with weak ties

• Build strong ties

• Give till it hurts

8. Collaborate

8. Collaborate

Create joint ventures with your network that produce

• Find and foster producing relationships that communicate and sell to the same audience category with online distribution

• Create a compelling offer that is easy for the partner to execute

• Market to each others email list and distribution networks

9. Ship an Epic Creation

9. Ship an Epic Creation

Serious credibility

• Book

• Movie

• Album

10. Learn the art of communication

10. Learn the art of communication

The art and science of touching

minds and hearts

• Written

• Verbal

• Visual

Wrapping it up

1. Build your personal brand on passion and purpose

2. Own your digital platform

3. Display social proof

4. Select your social networks

5. Create the best content you can

6. Build your online distribution

7. Network

8. Collaborate

9. Create and build an epic creation

10. Learn the art of communication

11. Persist