Thailand Automotive 2014 Review

and Outlook 2015

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Thailand Automotive 2014 Review

Domestic Sales Export

Source: Federation of Thai Industries, Thailand Automotive Institute

Thailand AutomotiveStatistics December 2014

Total production

Domestic Sales Export

Sales 2014

in 1,000 units

in 1,000 units

Sales & Production

Thailand Domestic Sales All vehicles January to December 2014: 881,832 Vehicles – The Top 12

Source: Toyota Thailand

Year on year January to December 2014

Market Share (within rank 1-10)

Toyota Isuzu Honda Mitsubishi Nissan FordMazda Chevrolet Suzuki Hino Mercedes-Benz BMW

Thailand Domestic Sales All vehicles January to December 2014: 881,832 Vehicles – Rank 13 - 25

Source: Toyota Thailand

Year on year January to December 2014

Market Share (within rank 13-25)

Hyundai Volvo Subaru DFM TATA Mitsu-FusoKia Volkswagen Proton WuLing Peugeot DaewooOther makers

Toyota Honda Nissan Mitsubishi SuzukiMazda Mercedes-Benz BMW Chevrolet Ford

Thailand Domestic Sales Passenger Cars January to December 2014369,839 Vehicles - The Top 10

Source: Toyota Thailand

Year on year January to December 2014

Market Share

Volvo Proton Kia HyundaiPeugeot Subaru Volkswagen Other makers

Thailand Domestic Sales Passenger Cars January to December 2014369,839 Vehicles - Rank 11 - 18

Source: Toyota Thailand

Year on year January to December 2014

Market Share(within rank 11 - 18)

Toyota Isuzu Mitsubishi Ford NissanMazda Chevrolet Honda Hino Hyundai

Thailand Domestic Sales Commercial Vehicles January to December 2014459,227 Vehicles - Place 1-10

Source: Toyota Thailand

Year on year December 2014

Market Share

Suzuki TATA Mitsu-Fuso Benz Kia WuLingOther makers

Thailand Domestic Sales Commercial Vehicles January to December 2014459,227 Vehicles - Place 11-17

Source: Toyota Thailand

Year on year January to December 2014

Market Share

Toyota Isuzu Mitsubishi Ford Nissan MazdaChevrolet TATA

Thailand Domestic Sales One Ton Pickup* January to December 2014 420,829 Units

Source: Toyota Thailand

Year on year January to December 2014

*includes PPV sales

Market Share

Toyota Isuzu Mitsubishi Ford Nissan MazdaChevrolet TATA

Thailand Domestic Sales Pure Pickup Trucks January to December 2014: 372,182 Units

Source: Toyota Thailand

Year on year January to December 2014

Market Share

Thailand Automotive 2014 Detailed Review

Thailand Domestic Vehicle Salesby Segment

January-December 2014

Eco Car B-Segment C-Segment D-Segment Mini MPV

Sub Compact SUV SUV Pickup Truck PPV

Toyota Yaris Nissan Almera Suzuki SwiftMitsubishi Mirage Mitsubishi Attrage Nissan MarchHonda Brio Amaze Honda Brio Suzuki Celerio

Thailand Domestic Sales Eco-Car Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Market Share

Toyota Vios Honda City Honda JazzMazda 2 Ford Fiesta Chevrolet Sonic

Thailand Domestic Sales B-Segment Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Market Share

Toyota Corolla Honda Civic Mazda 3 Nissan SylphyFord Focus Chevrolet Cruze Nissan Pulsar Toyota PriusMitsubishi Lancer Hyundai Elantra MG 6 Proton Preve

Thailand Domestic Sales C-Segment Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Market Share

Honda Accord Toyota Camry Nissan Teana

Thailand Domestic Sales D-Segment Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Market Share

Toyota Avanza Honda Freed Honda MobilioSuzuki Ertiga Chevrolet Spin Proton Exora

Thailand Domestic Sales Mini MPV Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Nissan Juke Ford Ecosport Honda HR-V

Thailand Domestic Sales Sub Compact SUV Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Honda CR-V Mazda CX-5 Chevrolet Captiva Subaru XVFord Escape Nissan X-Trail Subaru Forester Kia SorentoHyundai Tucson

Thailand Domestic Sales SUV Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Toyota Vigo Isuzu D-Max Mitsubishi Triton Ford RangerNissan Navara Chevrolet Colorado Mazda BT 50 Tata Xenon

Thailand Domestic Sales Pickup Truck Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Toyota Fortuner Isuzu MU-X Mitsubishi PajeroChevrolet Trailblazer Ford Everest

Thailand Domestic Sales PPV Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Thailand Domestic Vehicle Salesby Segment: Eco Car

January-December 2014

Toyota Yaris Nissan Almera Suzuki SwiftMitsubishi Mirage Mitsubishi Attrage Nissan MarchHonda Brio Amaze Honda Brio Suzuki Celerio

Thailand Domestic Sales Eco-Car Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Market Share

Toyota Thailand Domestic Sales 2014 - Toyota Yaris

Source: Thai AutoBook Research

YTD Sales Yaris

Nissan Thailand Domestic Sales 2014 - Nissan Almera / March

Source: Thai AutoBook Research

Almera March

YTD Sales Almera/March

Suzuki Thailand Domestic Sales 2014 - Suzuki Swift / Celerio

Source: Thai AutoBook Research

Swift Celerio

YTD Sales Swift/Celerio

Mitsubishi Thailand Domestic Sales 2014 - Mitsubishi Mirage / Attrage

Source: Thai AutoBook Research

Mirage Attrage/Mirage G4

YTD Sales Mirage/Attrage

Honda Thailand Domestic Sales 2014 – Brio / Brio Amaze

Source: Thai AutoBook Research

YTD Sales

Brio Brio Amaze

Brio/Brio Amaze

Thailand Domestic Vehicle Salesby Segment: B Car

January-December 2014

Toyota Vios Honda City Honda JazzMazda 2 Ford Fiesta Chevrolet Sonic

Thailand Domestic Sales B-Segment Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Market Share

Toyota Thailand - B-SegmentDomestic Sales 2014 - Toyota Vios

Source: Thai AutoBook Research

YTD Sales Vios

Honda Thailand - B-SegmentDomestic Sales 2014 – City/Jazz

Source: Thai AutoBook Research

YTD Sales

City Jazz

City/Jazz

Mazda Thailand - B-SegmentDomestic Sales 2014 - Mazda 2

Source: Thai AutoBook Research

YTD Sales Mazda 2 Hatch/Sedan

Ford Thailand - B-SegmentDomestic Sales 2014 - Fiesta

Source: Thai AutoBook Research

YTD Sales Fiesta Hatch/Sedan

Chevrolet Thailand - B-Segment Domestic Sales 2014 - Sonic

Source: Thai AutoBook Research

YTD Sales Sonic Hatch/Sedan

Thailand Domestic Vehicle SalesC Segment

January-December 2014

Toyota Corolla Honda Civic Mazda 3 Nissan SylphyFord Focus Chevrolet Cruze Nissan Pulsar Toyota PriusMitsubishi Lancer Hyundai Elantra MG 6 Proton Preve

Thailand Domestic Sales C-Segment Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Market Share

Toyota Thailand - C-SegmentDomestic Sales 2014 - Toyota Corolla Altis

Source: Thai AutoBook Research

YTD Sales Corolla Altis

Honda Thailand - C-SegmentDomestic Sales 2014 – Civic

Source: Thai AutoBook Research

YTD Sales Civic

Mazda Thailand - C-SegmentDomestic Sales 2014 - Mazda 3

Source: Thai AutoBook Research

YTD Sales Mazda 3

Nissan Thailand - C-SegmentDomestic Sales 2014 - Nissan Sylphy / Pulsar

Source: Thai AutoBook Research

Sylphy Pulsar

YTD Sales Sylphy / Pulsar

Chevrolet Thailand - C-Segment Domestic Sales 2014 - Cruze

Source: Thai AutoBook Research

YTD Sales Cruze

Ford Thailand - C-SegmentDomestic Sales 2014 - Focus

Source: Thai AutoBook Research

YTD Sales Focus

Toyota Thailand - C-SegmentDomestic Sales 2014 - Toyota Prius

Source: Thai AutoBook Research

YTD Sales Prius

Mitsubishi Thailand - C-SegmentDomestic Sales 2014 - Mitsubishi Lancer

Source: Thai AutoBook Research

YTD Sales Lancer

Hyundai Thailand - C-SegmentDomestic Sales 2014 - Proton Preve + Suprima

Source: Thai AutoBook Research

YTD Sales Elantra

MG Thailand - C-SegmentDomestic Sales 2014 - MG 6

Source: Thai AutoBook Research

YTD Sales MG 6

Proton Thailand - C-SegmentDomestic Sales 2014 - Proton Preve / Suprima

Source: Thai AutoBook Research

YTD Sales Preve / Suprima

Thai AutoBook Statistics are brought to you courtesy of

EMAG Thailand Office • Uli Kaiser • ukaiser@emag.com • +66 87 146 8800

Manufacturing Systems for Precision Metal Components

Thailand Domestic Vehicle SalesD-Segment

January-December 2014

Honda Accord Toyota Camry Nissan Teana

Thailand Domestic Sales D-Segment Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Market Share

Honda Thailand - D-SegmentDomestic Sales 2014 – Accord

Source: Thai AutoBook Research

YTD Sales Accord

Toyota Thailand - D-SegmentDomestic Sales 2014 - Toyota Camry

Source: Thai AutoBook Research

YTD Sales Camry

Nissan Thailand - D-SegmentDomestic Sales 2014 - Nissan Teana

Source: Thai AutoBook Research

YTD Sales Teana

Thailand Domestic Vehicle SalesMini MPV

January-December 2014

Toyota Avanza Honda Freed Honda MobilioSuzuki Ertiga Chevrolet Spin Proton Exora

Thailand Domestic Sales Mini MPV Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Toyota Thailand - Mini MPVDomestic Sales 2014 - Toyota Avanza

Source: Thai AutoBook Research

YTD Sales Avanza

Honda Thailand - Mini MPVDomestic Sales 2014 – Mobilio / Freed

Source: Thai AutoBook Research

YTD Sales Mobilio / Freed

Freed Mobilio

Suzuki Thailand - Mini MPVDomestic Sales 2014 - Suzuki Ertiga

Source: Thai AutoBook Research

YTD Sales Ertiga

Chevrolet Thailand - Mini MPVDomestic Sales 2014 - Chevrolet Spin

Source: Thai AutoBook Research

YTD Sales Spin

Proton Thailand - Mini MPVDomestic Sales 2014 - Proton Extra

Source: Thai AutoBook Research

YTD Sales Exora

Thailand Domestic Vehicle SalesSubcompact SUVJanuary-December 2014

Nissan Juke Ford Ecosport Honda HR-V

Thailand Domestic Sales Sub Compact SUV Sales December 2014

Total 2014

December 2014

Market Share

Source: Thai AutoBook Research

Ford Thailand - Subcompact SUVDomestic Sales 2014 - Honda HR-V

Source: Thai AutoBook Research

YTD Sales HR-V

Ford Thailand - Subcompact SUVDomestic Sales 2014 - Ford Ecosport

Source: Thai AutoBook Research

YTD Sales Ecosport

Nissan Thailand - Subcompact SUVDomestic Sales 2014 - Nissan Juke

Source: Thai AutoBook Research

YTD Sales Juke

Thailand Domestic Vehicle SalesSUV

January-December 2014

Honda CR-V Mazda CX-5 Chevrolet Captiva Subaru XV Ford EscapeNissan X-Trail Subaru Forester Hyundai Tucson Kia Sorento

Thailand Domestic Sales SUV Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Honda Thailand - SUVDomestic Sales 2014 – CR-V

Source: Thai AutoBook Research

YTD Sales CR-V

Mazda Thailand - SUVDomestic Sales 2014 - CX-5

Source: Thai AutoBook Research

YTD Sales CX-5

Chevrolet Thailand - SUVDomestic Sales 2014 - Chevrolet Captiva

Source: Thai AutoBook Research

YTD Sales Captiva

Subaru Thailand - SUVDomestic Sales 2014 - Subaru XV / Forester

Source: Thai AutoBook Research

XV Forester

YTD Sales XV / Forester

Thailand Domestic Vehicle SalesPickup Trucks

January-December 2014

Toyota Vigo Isuzu D-Max Mitsubishi Triton Ford RangerNissan Navara Mazda BT 50 Chevrolet Colorado Tata Xenon

Thailand Domestic Sales Pickup Truck Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Toyota Thailand - Pickup TrucksDomestic Sales 2014 - Toyota Vigo Champ

Source: Thai AutoBook Research

YTD Sales Hilux Vigo

Isuzu Thailand - Pickup TrucksDomestic Sales 2014 - Isuzu D-max

Source: Thai AutoBook Research

YTD Sales D-max

Isuzu Thailand - Pickup TrucksDomestic Sales 2014 - Mitsubishi Triton

Source: Thai AutoBook Research

YTD Sales Triton

Ford Thailand - Pickup TrucksDomestic Sales 2014 - Ford Ranger

Source: Thai AutoBook Research

YTD Sales Ranger

Nissan Thailand - Pickup TruckDomestic Sales 2014 - Navara

Source: Thai AutoBook Research

YTD Sales Navara

Chevrolet Thailand - Pickup TruckDomestic Sales 2014 - Chevrolet Colorado

Source: Thai AutoBook Research

YTD Sales Colorado

Mazda Thailand - Pickup TruckDomestic Sales 2014 - BT 50

Source: Thai AutoBook Research

YTD Sales BT 50

Tata Thailand - Pickup TruckDomestic Sales 2014 - Tata Xenon

Source: Thai AutoBook Research

YTD Sales Xenon

Thailand Domestic Vehicle SalesPPV

January-December 2014

Toyota Fortuner Isuzu MU-X Mitsubishi PajeroChevrolet Trailblazer Ford Everest

Thailand Domestic Sales PPV Sales December 2014

Source: Thai AutoBook Research

Total 2014

December 2014

Market Share

Toyota Thailand - PPVDomestic Sales 2014 - Toyota Fortuner

Source: Thai AutoBook Research

YTD Sales Fortuner

Isuzu Thailand - PPVDomestic Sales 2014 - Isuzu MU-X

Source: Thai AutoBook Research

YTD Sales MU-X

Isuzu Thailand - PPVDomestic Sales 2014 - Mitsubishi Pajero Sport

Source: Thai AutoBook Research

YTD Sales Pajero Sport

Chevrolet Thailand - PPVDomestic Sales 2014 - Chevrolet Trailblazer

Source: Thai AutoBook Research

YTD Sales Trailblazer

Ford Thailand - PPVDomestic Sales 2014 - Ford Everest

Source: Thai AutoBook Research

YTD Sales Everest

Thailand Automotive 2014 Reviewby Model

Toyota Hilux Isuzu D-Max Toyota Yaris Toyota Vios Honda CityToyota Corolla Mitsubishi Triton Ford Ranger Isuzu MU-X Honda Jazz

Thailand Domestic Sales Year to Date - 2014 by model

Source: Toyota Thailand

Market Share (within rank 1-10)

Thailand Domestic Vehicle Salesby Brand: ToyotaJanuary-December 2014

Toyota ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Hilux Yaris Vios Corolla Fortuner Camry Avanza Prius

YTD Sales 313,018 units

Vios

Vigo Champ

Corolla

Yaris

Toyota ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Hilux Yaris Vios Corolla FortunerCamry Avanza Prius

Camry

Fortuner

Corolla

Vigo Champ

Yaris

Vios

313,018 units Avanza

Thailand Domestic Vehicle Salesby Brand: HondaJanuary-December 2014

Honda ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

City Jazz Civic Accord CR-V Brio Amaze HR-V Freed Mobilio Brio

YTD Sales 104,647 units

Civic

City

Accord

Jazz

Honda ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

City Jazz

Civic

City Jazz Civic Accord CR-V Brio Amaze HR-V Freed Mobilio Brio

Accord

Freed

Brio

CR-V

104,647 units

HR-V

Mobilio

Brio Amaze

Thailand Domestic Vehicle Salesby Brand: NissanJanuary-December 2014

Nissan ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Navara Almera Juke March TeanaSylphy Pulsar Livina X-Trail

YTD Sales 58,448 unitsMarch

Almera

Navara

Navara

Nissan ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Navara

March

Navara Almera Juke March TeanaSylphy Pulsar Livina X-Trail

Sylphy

Pulsar

Teana

58,448 units

Almera

Juke

Thailand Domestic Vehicle Salesby Brand: Mitsubishi

January-December 2014

Mitsubishi ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Triton Attrage Mirage Pajero Lancer

YTD Sales 62,881 units

Attrage

Triton

Pajero

Mirage

Mitsubishi ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Triton

Attrage

Lancer

Pajero

62,881 units

Triton Attrage Mirage Pajero Lancer

Mirage

Thailand Domestic Vehicle Salesby Brand: IsuzuJanuary-December 2014

Isuzu ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

D-max MU-X

YTD Sales 146,919 Units

D-max

MU-X

Isuzu ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

MU-X D-max

146,919 Units

D-max MU-X

Thailand Domestic Vehicle Salesby Brand: MazdaJanuary-December 2014

Mazda ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

BT 50 Mazda 3 Mazda 2 CX-5

YTD Sales 34,303 units

Mazda 2

Mazda 3

Mazda BT 50

CX-5

Mazda ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

BT 50

Mazda 3

CX-5

Mazda 2

34,303 units

BT 50 Mazda 3 Mazda 2 CX-5

Thailand Domestic Vehicle Salesby Brand: FordJanuary-December 2014

Ford ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Ranger Ecosport Fiesta Focus Everest

YTD Sales 37,742 units

Ecosport

Ranger

Focus

Fiesta

Ford ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Ranger

37,742 units

Ranger Fiesta Ecosport Focus Everest

Everest

Focus

Ecosport

Fiesta

Thailand Domestic Vehicle Salesby Brand: Chevrolet

January-December 2014

Chevrolet ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Colorado Sonic Trailblazer Captiva Cruze Spin

YTD Sales 25,647 units

Trailblazer

Colorado

Captiva

Sonic

Chevrolet ThailandDomestic Sales January-December 2014

Source: Thai AutoBook Research

Colorado

Sonic

Trailblazer

Cruze

Spin

Captiva

25,647 units

Colorado Sonic Trailblazer Captiva Cruze Spin

Sponsored by:

Thailand Domestic Vehicle Salesby Brand: SuzukiJanuary-December 2014

Sponsored by:

Suzuki ThailandDomestic Sales January-December 2014

Swift Celerio Ertiga

YTD Sales

Ertiga

Swift

Celerio

16,762 units

Source: Thai AutoBook Research

Sponsored by:

Suzuki ThailandDomestic Sales January-December 2014

16,762 units

Swift Celerio Ertiga

Ertiga

Swift

Celerio

Thailand Automotive 2015 Review

Domestic Sales Export

Source: Federation of Thai Industries, Thailand Automotive Institute

Thailand AutomotiveStatistics January 2015

Total production

Sales 2014

in 1,000 units

in 1,000 units

Sales & Production

YOY +14.1%

YOY –12.9%

Sales 2015 Forecastin 1,000 units

Toyota Isuzu Honda Nissan Mitsubishi Mazda FordChevrolet Suzuki Hino BMW Mercedes

Thailand Domestic Sales All vehicles January 2015: 59,721 Vehicles – The Top 12

Source: Toyota Thailand

Market Share (within rank 1-10)

Year on year January 2015

Hyundai Subaru Volvo TATA DFM Mitsu-FusoVolkswagen WuLing Proton Kia Peugeot DaewooOther makers

Thailand Domestic Sales All vehicles January 2015: 59,721 Vehicles – Rank 13 - 25

Source: Toyota Thailand

Year on year January 2015

Market Share (within rank 13-25)

Toyota Honda Mazda Mitsubishi NissanSuzuki BMW Mercedes Chevrolet Ford

Thailand Domestic Sales Passenger Cars January 201523,405 Vehicles - The Top 10

Source: Toyota Thailand

Year on year January 2015

Market Share

Volvo Volkswagen Hyundai ProtonSubaru Peugeot Kia Other makers

Thailand Domestic Sales Passenger Cars January 201523,405 Vehicles - Rank 11 - 18

Source: Toyota Thailand

Year on year January 2015

Market Share(within rank 11 - 18)

Toyota Isuzu Nissan Mitsubishi HondaFord Mazda Chevrolet Hino Hyundai

Thailand Domestic Sales Commercial Vehicles January 201536,316 Vehicles - Place 1-10

Source: Toyota Thailand

Year on year January 2015

Market Share

Suzuki TATA Mitsu-Fuso WuLingKia Mercedes Other makers

Thailand Domestic Sales Commercial Vehicles January 201536,316 Vehicles - Place 11-17

Source: Toyota Thailand

Year on year January 2015

Market Share

Toyota Isuzu Mitsubishi NissanFord Chevrolet Mazda TATA

Thailand Domestic Sales One Ton Pickup* January 2015 28,738 Units

Source: Toyota Thailand

Year on year January 2015

*includes PPV sales

Market Share

Toyota Isuzu Mitsubishi NissanFord Mazda Chevrolet TATA

Thailand Domestic Sales Pure Pickup Trucks January 2015: 26,236 Units

Source: Toyota Thailand

Year on year January 2015

Market Share

Domestic Sales Export Sales

Thailand Automotive StatisticsProduction 2006-2019

Source: FTI, Thai Autobook Research

1,188 1,287 1,394999

1,645 1,458

2,453 2,4572,002 2,150

3,500

in 1,000 units Forecast Forecast

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