Thailand Automotive Industry

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    Thailand Automotive Industry

    Moving Ahead with AEC : Opportunities and Challenges

    By

    Dr. Patima Jeerapaet

    President of Thailand Automotive Institute

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    I. Overview of ASEAN Automotive industries

    Note: ASEAN countries exclude CLMV Source: ASEAN Automotive Federation (AAF)2

    7,445 7,322

    9,074

    8,496

    10,481 Sales

    11,285

    7,485 7,395

    9,2328,589

    10,701

    Production

    11,310

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    thousand

    ASEAN Motorcycle production and sales

    1,782 1,8872,127

    1,913

    2,516 Sales

    2,596

    2,0222,216

    2,697

    2,124

    3,102Production

    2,995

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    3,500

    (thousand)

    ASEAN Motor vehicle production and sales

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    I. Overview of ASEAN Automotive industries (cont.)

    Thailand

    Population : 67 Million

    Production 2011 : 1,457,795 Units

    Sales 2011 : 796,123 Units Product Champion : 1-ton Pick up

    Indonesia

    Population : 240 Million

    Production 2011 : 837,948 Units

    Sales 2011 : 894,164 Units

    Product Champion : SUV and MPV, Big Truck

    Philippines

    Population : 92 Million Production 2011 : 64,906 Units

    Sales 2011 : 141,616 Units

    Vietnam

    Population : 87 Million

    Production 2011 : 100,465 Units Sales 2011 : 109,660 Units

    Product Champion : Motorcycle

    Malaysia

    Population : 28 Million

    Production 2011 : 533,515 Units Sales 2011 : 600,123 Units

    Product Champion : Passenger Car

    ASEAN Key Indicators

    Population 2011 : 608.8 million

    GDP 2011 : 2,153 Billion (US$)

    GDP 2011 Growth rate : 4.4%

    Car Production 2011 : 2.99 million units

    Car Total Sales 2011 : 2.59 million units

    The automotivehub of ASEAN

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    No Production Base Strong Production Base

    Increasing

    demand

    High

    domestic

    demand

    Increasing

    capacity

    Low

    Domestic

    demand

    ASEAN Automotive Matrix

    I. Overview of ASEAN Automotive industries (cont.)

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    5/14Source : The International Organization of Motor Vehicle Manufacturer (OICA)

    World Total Production 2011 = 80 million

    II. Opportunities for ThailandCurrent Situation of Thailand Automotive Industry

    World Total Production 2011 = 20 million

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    562

    349

    140 218262 297

    409533

    628 703 682 631 614 549

    800 796606

    14

    42

    68

    126153

    175

    181

    235

    332

    441 539690 776

    536

    896736

    457

    556

    359

    143

    321406

    455

    564

    751

    960

    1,1251,194

    1,3011,392

    999

    1,645

    1,458

    0

    400

    800

    1,200

    1,600

    2,000

    2,400

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    Jan-June

    Unit: 1,000Thailand motor vehicle production, domestic sales and export

    Domestic Export Production 2,200e

    Note: Inculde passenger car, pick up 1 ton, van, bus and truck. Excluding motorcycle

    Source : Thailand Automotive Institute (TAI)

    II. Opportunities for Thailand (cont.)Current Situation of Thailand Automotive Industry

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    7/149Source : Thailand Automotive Institute (TAI)

    II. Opportunities for Thailand (cont.)Current Situation of Thailand Automotive Industry

    1,236

    911

    527 604784

    907

    1,328

    1,7672,027 2,112 2,055

    1,599 1,703 1,535

    1,8462,007

    1,106

    178

    137

    245214

    267272

    585

    605

    831

    148

    107

    102150

    115

    156221

    172

    1,438

    1,081

    600

    846

    1,1261,210

    1,962

    2,378

    2,867

    2,359

    2,080

    1,653

    1,924

    1,635

    2,026 2,045

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    3,500

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    Jan-June

    Unit: 1,000Thailand motorcycle production, domestic sales and export

    Domestic Export Production

    2,500 e

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    37 39 53 48 55 56 59 64 66 68 70 71

    63 61 47 52 45 44 41 36 34 32 30 29

    415

    1,144

    1,696

    2,290

    2,900

    3,382

    3,753

    4,5024,737

    5,088

    5,4385,668

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    0

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    2012f 2015f 2020f 2025f 2030f 2035f 2040f 2045f 2050f

    Export share Domestic sales share Total

    Total sales (thousand) Ratio (%)

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    II. Opportunities for Thailand (cont.)

    Thailand Motor vehicle production forecast

    Source : Thailand Automotive Institute (TAI)

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    II. Opportunities for Thailand (cont.)Competitiveness among big 3 ASEAN

    Source: Boston consulting group 11

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    Country 2009 2010 2011 2012 2013 2014 2015 2016 2017

    THAILAND Euro3 Euro4

    INDONESIA Euro2 Euro 4 (Tentative)

    MALAYSIA

    Gasoline Euro2 Euro 3 (Tentative)

    Euro 4 (Tentative)Diesel Euro1 Euro 2 (Tentative)

    PHILIPPINES Euro2 Euro 4 (Tentative)

    VIETNAM Euro2 Euro4 (Under Study)

    SINGAPORE

    Gasoline Euro2 Euro 4 (Tentative)

    Diesel Euro4 Euro 5 (Tentative)

    II. Opportunities for Thailand (cont.)Emission Standard

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    III. Challenges for ThailandHuman resource development

    483,000 501,200 544,500585,600 627,100 669,000

    0100,000200,000300,000400,000500,000600,000700,000800,000

    No. of Labours

    18,200

    43,300 41,10041,150 41,900

    18,200

    43,300 41,10041,150 41,900

    18,200

    43,300 41,10041,150 41,900

    Incresing Labours

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    Environmentally friendly vehicles Alternative fuel vehicle usage program

    (Ethanol, Bio-diesel, CNG, Hybrid Vehicle, PHEV, EV, Hydrogen)

    Eco label (Carbon footprint, CO2, etc)

    Green manufacturing practices

    Recycling

    Improved safety

    UN/ECE Regulations

    Safety Ranking publishing program

    ITS Intelligent Transportation System

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    III. Challenges for Thailand (cont.)Green automotive

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    Green vehicle program

    Alternative fuel, CNG, bio-diesel, ethanol, hybrid

    Light weight vehicles

    GPS controlLocation and speed of fleets

    Safety Issues

    UN/ECE standards: roll over, seat anchorages, etc.

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    IV. Become the Automotive Hub for the AEC in 2015

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    Thank you

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    Thailand Automotive Institutewww.thaiauto.or.th