Post on 19-Feb-2017
TEN TIPS to improve your Facebook
presence
LINDSAY NYQUIST
Social media for Fort Lewis College, Brew Pub & Kitchen,
Iron Horse Bicycle Classic
@nyquistify
#1: HAVE A PLAN
HAVE A PLAN
What are your goals?
HAVE A PLAN
Specific goals • Increase attendance at events • Answer questions • Increase sales • Create community
HAVE A PLAN
Generic goals • Brand awareness • Customer retention • Lead generation
How to Measure Social Media, Nichole Kelly
HAVE A PLAN
Who is your audience?
HAVE A PLAN
Potential audiences • Existing customers • Prospective customers • Locals • Tourists • Volunteers • Donors
#2: DEFINE YOUR FANS’ MOTIVATION
DEFINE YOUR FANS’ MOTIVATION
What do they get from being a fan?
DEFINE YOUR FANS’ MOTIVATION
Why do they care?
DEFINE YOUR FANS’ MOTIVATION
Brew Pub & Kitchen
DEFINE YOUR FANS’ MOTIVATION
The Bookcase & Barber
DEFINE YOUR FANS’ MOTIVATION
What makes your fans feel special?
DEFINE YOUR FANS’ MOTIVATION
Post what your fans want to see.
#3: MAKE YOUR PAGE LOOK GREAT!
MAKE YOUR PAGE LOOK GREAT!
Profile picture
• Your logo on a square white background
• 180px square image, 20px margin
• Should look good at a small size
MAKE YOUR PAGE LOOK GREAT!
Cover photo
• A photograph/graphic relevant to your business
• Horizontal photo cropped to 851px x 351px
• Cover photos can’t be more than 20% text
MAKE YOUR PAGE LOOK GREAT!
About section
• Complete as much info as possible
MAKE YOUR PAGE LOOK GREAT!
Create a Call to Action
Options include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video
#4: MAKE YOUR POSTS ENGAGING
MAKE YOUR POSTS ENGAGING Keep posts short: one concept, idea, or call to action
MAKE YOUR POSTS ENGAGING
Keep your tone conversational and personal
MAKE YOUR POSTS ENGAGING
Add pictures, videos, or links
MAKE YOUR POSTS ENGAGING
Remove ugly URLs
MAKE YOUR POSTS ENGAGING
Remove ugly URLs
#5: USE TRICKS TO CREATE CONTENT
USE TRICKS TO CREATE CONTENT
“Day of the week” or other themes
• MotivationMonday • WomanCrushWednesday • ThrowbackThursday • FlashbackFriday • SundayFunday
USE TRICKS TO CREATE CONTENT
Jump on trends
USE TRICKS TO CREATE CONTENT
Share content from others
USE TRICKS TO CREATE CONTENT
Keep it current!
#6: USE TOOLS TO MAKE IT EASIER
USE TOOLS TO MAKE IT EASIER
Facebook’s tools
USE TOOLS TO MAKE IT EASIER
Facebook’s tools
USE TOOLS TO MAKE IT EASIER
Buffer
USE TOOLS TO MAKE IT EASIER
SproutSocial
USE TOOLS TO MAKE IT EASIER
Pages Manager
#7: PROMOTE YOUR PAGE
PROMOTE YOUR PAGE
Ensure your page has an optimized URL
www.facebook.com/fortlewis
www.facebook.com/fortlewis/lkjaskjinfk/92839048290384901/skdljflajsfl/page.php
✔
✗
PROMOTE YOUR PAGE
Mention your social media presence everywhere!
PROMOTE YOUR PAGE
Mention your social media presence everywhere!
PROMOTE YOUR PAGE
Mention your social media presence everywhere!
Business card
PROMOTE YOUR PAGE
Mention your social media presence everywhere!
#8: MONITOR & RESPOND QUICKLY
MONITOR & RESPOND QUICKLY
Notifications
MONITOR & RESPOND QUICKLY
Notifications
MONITOR & RESPOND QUICKLY
Messages
MONITOR & RESPOND QUICKLY
Messages
MONITOR & RESPOND QUICKLY
Posts
MONITOR & RESPOND QUICKLY
REMEMBER
Your Facebook page is a powerful customer service tool.
MONITOR & RESPOND QUICKLY
REMEMBER
Respond to every legitimate message.
MONITOR & RESPOND QUICKLY
REMEMBER
Customers expect a response within 4 hours.
MONITOR & RESPOND QUICKLY
REMEMBER
It’s better to respond quickly than perfectly.
MONITOR & RESPOND QUICKLY
Response rate
MONITOR & RESPOND QUICKLY
MONITOR & RESPOND QUICKLY
REMEMBER
Be open and honest.
#9: INTERACT WITH OTHER BRANDS
INTERACT WITH OTHER BRANDS
Tag other businesses
INTERACT WITH OTHER BRANDS
Tag other businesses
INTERACT WITH OTHER BRANDS
Use Facebook as the page
INTERACT WITH OTHER BRANDS
Use Facebook as the page
INTERACT WITH OTHER BRANDS
Use Facebook as the page
#10: HAVE FUN!
HAVE FUN!
Attitude is everything!
QUESTIONS?